It’s Not a Souvenir, It’s Omiyage: Japanese Omiyage Culture

Tourist shops everywhere in Japan are filled with colorful boxes of local sweets that are perfectly portioned for sharing. These are omiyage. At work, it’s almost expected that you bring back a box of omiyage filled with a specialty product from the area your business trip took place in, and friends and family often purchase omiyage for those who weren’t able to make the trip. Many argue that giving omiyage is a distinctly Japanese custom; Yuichiro Suzuki, author of Omiyage and the Railway, explains in an interview with Yahoo! Japan.

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