In Japan, playing video games isn’t really considered to be a “geeky”, boys’ hobby as much as it can be in the west. The rise of smartphone games in particular have made playing video games in public totally normal, and you’re just as likely to see a young, besuited salarywoman (virtual) button-mashing away on the train as you are a teenage boy.
This commercial for smartphone MMORPG Avabel Online shows what we mean! In it, a group of female friends (who are actually budding actresses who won a competition to be the promotional “faces” of the game), are shown playing together in various locations – a cafe, someone’s bedroom, and more. It doesn’t hurt that it’s also a pretty cool ad to watch.