moe

Japanese gamers anxious to get hands on South Korea’s latest hit: Destiny Child 【Pics, Videos】

You really ought to check out the video, because screenshots don’t do justice to this visually impressive game for Android and iOS devices.

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Japan’s Ministry of Defense unleashes the power of “Moe Marketing”

Are anime girls on aircraft and recruitment posters enough to moe-tivate you to join the Japanese Self Defence Forces?

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Eyedrops are kawaii! Medicine company creates anime of eyedrop ingredients as cute girls【Video】

“We are EYEDROPS! Sworn to protect planet Eye!”

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Akashi Brewery is now offering “Moe Beer” for your thirst-quenching, otaku needs

This new “Moe Beer” could be Akashi Brewery’s most momentous addition in its 300-year brewing history.

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Introducing Akita Prefecture’s new moe mascot character, the adorable Sui Kizakura!

A city in northern Japan unveils its new moe character whose three-pronged mission is “moe x rap x town revitalization.” Yep, rap is included.

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Japan’s highway service stations get anthropomorphized in web novel

Just when you think you’ve seen everything get anthropomorphized into moe characters, something else comes along to prove otherwise.

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Paris’ Japanese-style crêperie will take care of all of your cute cravings

Our reporter hops on a plane to Paris to check out Princess Crêpe, a Japanese-style creperie in the City of Lights!

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Artist’s unique artwork imagines Singapore locales as adorable, anthropomorphic characters

If you’re a resident of Singapore, you’ll definitely want to check out what your neighborhood looks like in moe character form!

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Google’s Go-playing AI has been turned into a beautiful, moe-ified anime character

Her most recent depictions show the AI’s heartbroken face when “she” lost to Lee Se-dol.

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Japanese artists illustrate cosplayers—and the results are amazing【Pics】

Cosplaying becomes infinitely more magical when it’s immortalised as anime-style artwork.

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Crossdressing metalhead Ladybeard makes it to the finals of moe contest for cat-eared beauties

The top 10 includes four fabulous guys and six gorgeous girls. Who will you vote for?

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Toyota goes full otaku, makes 40 kawaii mascots for every part of the car

For some odd reason I suddenly feel like buying a Toyota….

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Taiwan’s president-elect Tsai Ing-wen appears as cute moe anime girl in awesome campaign videos

The campaign to elect Taiwan’s new president saw her appearing as a cute character in a number of anime videos. Along with her cats.

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Chinese website votes for the best “moe” male and female characters of 2015

Chinese website bilibili recently took a reader poll to find the most “moe” characters of 2015. Not only was the competition fierce, but the “cute dudes” top 8 was extremely surprising.

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Kyoto shrine goes full otaku with original moe priestess charms, smartphone cases【Pics】

Well, that’s one way to bring all the boys to your well-raked yard…

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Japanese boat racing turns to fantasy sports to boost fanbase, may have turned too far

Despite being one of the few legal forms of gambling in Japan, boat racing (kyotei) is not enjoyed by most people. Many Japanese people have never been to a race and would struggle to give you directions to one of the large-scale venues across the country where they take place.

So Boat Race Biwako has taken the daring move of implementing a new promotional campaign of hardly even acknowledging the existence of boats and instead starting a fantasy sports system based on a quintet of doe-eyed moe girls…because it just wouldn’t be Japan if they hadn’t.

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Japan Post gets moe fever with 2016 anime-fied New Year’s postcards

If you thought having to send a couple of Christmas cards to close friends and far-flung cousins during the holidays was annoying, wait til you get a load of the nengajo (New Year’s card) tradition here in Japan. Not only is one obligated to send nengajo to family and friends, but you’re also obligated to send them to co-workers, bosses, anyone who regularly provides you a service, anyone whom you regularly provide a service to, your landlord, your mother’s landlord, Crazy Uncle Jeb over at the asylum, the stray cats in your neighborhood, and your mortal enemy (just to let him know you’ve got your eyes on him).

In fact, you’ve gotta send these things to so many people, it’s not uncommon to drop by the Japan Post near you and see people purchasing stacks of hundreds of these things. And unless, like me, you avoid any and all human contact, you’ll probably also come home one winter day to find your mailbox stuffed to the brim with the things. So, given their ubiquity, it’s no surprise that Japan Post (who prints and distributes loads of nengajo every year through both their yubin-nenga.jp website and physical post office locations), occasionally tries to mix it up with some very nontraditional designs.

This year, bizarrely, the running theme seems to be… moe. As in those super-cute anime girls and dreamy, slightly effeminate anime guys who are all the rage in Japan.

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Asahi Shimbun’s app featuring moe school-girl broadcasters is a deceptively good study tool

As in any country, a Japanese newspaper’s credibility often rests on a very fine political line. If their reporting leans even a little left or right, they run the risk of being called a stack of toilet paper scribbled on by talentless hacks by half the population. It’s a precarious position, and one in which releasing an app wherein you dress up school girls as a reward for current event awareness only seems to provide fuel for your detractors.

And yet on October 14 one of Japan’s leading newspapers, Asahi Shimbun, released just such an app called Kikasete Tensei Jingo. It features several moe girls reading from selected editions of the paper’s long-running Tensei Jingo editorial column. However, as pointless as it may appear on the surface there is some heavy language practice potential buried in there.

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New anime-style mascot character for Taipei government is an out-of-this-world cutie

It seems to be that moe girls, those cute, sometimes slightly sexualized, doe-eyed animated characters, have spread from their origin in Japan throughout Asia. Not only have we seen them being used to mock government initiatives in Indonesia. In Taiwan, they’ve been employed extensively as subway mascots, and now the Department of Technology in Taipei has joined the moe bandwagon with 230-chan.

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Netizens are head-over-heels in love with the “cutest McDonald’s goddess” in Taiwan 【Photos】

Many of my guy friends who have been to Taiwan came back raving about how cute Taiwanese girls are. We know that Kaohsiung is the place to visit if cute 2-D girls are your cup of tea, but if you would rather interact with real girls, McDonald’s is perhaps the most convenient place to try your luck.

If you remember, McDonald’s in Taiwan has a glorious track record when it comes to cute girls since their staff started cosplaying in maids’ dresses, sailor uniforms, and other outfits since 2013. Among the sea of adorable McDonald’s female staff, however, net users have been raving over a particular young lady, whom they think is the “cutest McDonald’s goddess in Taiwanese history”.

See more photos of this doll-like beauty after the jump!

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