Mr. Sato

Mr. Sato does not buy an iPhone7, calls this year’s Docomo release ceremony “f***ing s**t!”

Despite being the first person in Japan to purchase the latest iPhone on more than one occasion, Mr. Sato was shunned by his phone company this time around.

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The one and only master of train station packing-tape calligraphy shares his story and inspiration

Say hello to Shuetsu Sato, the man whose handcrafted packing-tape masterpieces guide millions every day.

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Why’s Mr. Sato in a river with his shirt off? To eat delicious Japanese noodles, of course!【Vid】

Is this the makings of a great meal in the great outdoors, or another one of Mr. Sato’s too-crazy-for-his-own-good schemes?

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Mr. Sato uses cooling spray on his crotch, learns a valuable lesson

As usual, when Mr. Sato thinks he has a good idea, we strongly recommend you don’t try it at home.

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In a stroke of genius, Mr. Sato comes up with the best umbrella idea ever! Kind of…【Video】

“Look, mom, no hands!”

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Visiting Asagaya Tanabata Festival, known for its spectacular displays that never fail to surprise

Mr. Sato takes a stroll through the shopping arcade of Asagaya Station in Tokyo for this year’s Tanabata festival and bumps into none other than The Donald himself!

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【Mr. Sato Wisdom】”Anyone who doesn’t take home their disposable chopsticks is a damn fool!”

They say there’s a fine line between genius and madness. It’s a line that our Mr. Sato frequently walks.

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Pokémon GO delayed in Japan? Time for us to transform into Pokémon ourselves and meet fans!【Pics】

A wild Satochu appeared!

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Let the breeze kiss your skin at the beach in this strappy “bondage” bikini from Japan

The bondage swimsuit appears to take styling cues from T.M. Revolution‘s famous “Hot Limit” music video.

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We stuff our faces with Wednesday night all-you-can-eat fried chicken from KFC Japan

How many pieces of finger-lickin’ chicken do you think our Japanese reporters will be able to finish by the end of the 45-minute feast?

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We visited the Studio Ghibli Exhibition at Roppongi Hills as part of an exclusive event!【Photos】

With a life-sized Totoro, a cat bus for adults, and an enormous airship that floats up and down, this exhibition will spirit you away to the magical world of Ghibli.

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See all this delicious yakiniku? It cost less than three bucks at this Tokyo restaurant

Limited-time offer of all-you-can-eat meat is so good and so cheap that it’ll make you forgive the corny pun behind it.

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Japan’s Parfait Day is the perfect excuse to eat a nearly two-foot Sundae at this Tokyo cafe

60 centimeters (23.6 inches) of ice cream. Three RocketNews24 reporters. No problem?

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Confessions of a YouTube copier – Mr. Sato tracks down, confronts the man who stole his article

A thrilling tale of passion, vengeance, and redemption.

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Does Japan’s “body fat-burning” bottled tea really work? Our 30-day investigation 【RocketScience】

Come for the results, stay for the pictures of Mr. Sato in his underwear!

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Our reporters Mr. Sato and Yoshio go chasing their youths at a noodle vending machine 【Pictures】

Noodle soup for the soul…served by a machine!

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Blurring the bravery/stupidity line by taste-testing 16-year-old instant ramen 【Video】

And not just any 16-year-old ramen, but 16-year old ramen that was supposed to have been recalled.

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Cheapo News: We find a place in Hiroshima serving tonkatsu pork cutlets for just 350 yen

A Hiroshima City meat shop and restaurant serves a tonkatsu pork cutlet and rice dish for just 350 yen…and somehow stays in business.

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Ramen, fish, and turtle all on the menu at Japan’s most crazily comprehensive ice cream shop

I scream, you scream, we all scream for…snake-flavored ice cream?

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Fortune smiles upon thee, Sir Sato. Thou hast found the 30th Anniversary Dragon Quest sake

In honor of the 30th anniversary of the legendary RPG series Dragon Quest, a limited edition bottle of sake is released. But for Sir Sato, a hangover draws near!

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