Mr. Sato

Nissin to sell rice bowls covered in those little “mystery meat” cubes from Cup Noodle

The only mystery here is why Nissin hadn’t thought of this earlier.

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We investigate a Japanese military base convenience store – no need to enlist!

Courageously protecting Japan with the aid of garrison-exclusive convenience store meals and socks.

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The Mr. Sato car applies to join Japan’s largest custom car event: Tokyo Auto Salon 2018

A car with your own face plastered on every inch of the body is the epitome of a “customized car.” How could they refuse?

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Government statistics reveal the most common Japanese surnames, makes Mr. Sato sad

Perhaps you would too if you share the same surname with 1.8 million people.

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One of Tokyo’s best hair salons discovered: this dank parking garage!

Mr. Sato takes the plunge and follows the promise of a super-cheap haircut into the unknown.

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Mr. Sato gets his fill of milky goodness at specialty cream shop in Shibuya

Our reporter had a good time frolicking in this limited-time store.

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Watch as Nagoya’s famous handmade candy studio makes Mr. Sato face candies 【Video】

Sadly, they refused to make them taste like Mr. Sato.

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RocketNews24: The Album release date set!

Witness history in the making as the first ever musical album composed by a news-oriented website (we assume) hits iTunes and Amazon this July!

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Mr. Sato pretends to be a teen to see if he’ll be sold cigarettes

SoraNews24 takes you on a super-serious expose of the dark world of underage smoking.

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Company uses photos of Mr. Sato in letters to customers, so he pays a visit they won’t forget

Mr. Sato stormed off to the company’s office with two very specific demands.

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We go Brazilian at Tokyo restaurant that offers “Brazilian-style ramen”

Smooth and slippery noodles are accompanied by some surprising sights.

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Mr. Sato searches for the 10 best pairs of underwear to go with his punch perm

He asked major clothing chain Uniqlo which shorts go best with a punch perm. Amazingly, they had an answer.

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Mr. Sato uses his new hairstyle to clean the bathroom

Our reporter took one look at the top of his head in a mirror and knew what had to be done.

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Watch the dying art of the punch perm, a quintessential Japanese hairstyle, in Mr. Sato’s new ‘do

Mr. Sato experiences a classic of Japanese hairstyling from the Showa Era to get in touch with… Eh, okay. He lost a bet.

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Mr. Sato tones up dramatically in five days to become a better pole dancer

Mr. Sato was feeling in a rut with his progression as a pole dancer, so he decided to take action and improve his core strength.

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The Mr. Sato Car takes part in the trendy “Itasha de Starbucks” movement

We show solidarity with the itasha community by hanging out in a Starbucks parking lot with the Mr. Sato Car.

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New Uniqlo concept store opens in Shinjuku, so Mr. Sato gets himself a new workout outfit

Mr. Sato is ready to workout in style! Meanwhile, another one of our writers goes running in jeans.

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People in Japan go crazy for bunny bread loaves from new Tokyo bakery

The cute and fluffy bread is proving to be so popular it’s been selling out as soon as it hits the shelves.

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Diet donuts? Japan’s most popular donut chain releases new low-fat line, and we try them all

Mr. Donut just got even more tempting with these three healthier treats.

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Mr. Sato installs a cardboard toilet in his workspace for maximum efficiency

Mr. Sato overcomes his greatest foe in the battle for time: his own bowels.

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