Mr. Sato

The Mr. Sato Car takes part in the trendy “Itasha de Starbucks” movement

We show solidarity with the itasha community by hanging out in a Starbucks parking lot with the Mr. Sato Car.

Read More

New Uniqlo concept store opens in Shinjuku, so Mr. Sato gets himself a new workout outfit

Mr. Sato is ready to workout in style! Meanwhile, another one of our writers goes running in jeans.

Read More

People in Japan go crazy for bunny bread loaves from new Tokyo bakery

The cute and fluffy bread is proving to be so popular it’s been selling out as soon as it hits the shelves.

Read More

Diet donuts? Japan’s most popular donut chain releases new low-fat line, and we try them all

Mr. Donut just got even more tempting with these three healthier treats.

Read More

Mr. Sato installs a cardboard toilet in his workspace for maximum efficiency

Mr. Sato overcomes his greatest foe in the battle for time: his own bowels.

Read More

Mr. Sato calls a phone number he found on a 1,000 yen bill

Our reporter tried to uncover the truth behind “AKB48 Non Yuu” and their mysterious phone number.

Read More

The true story behind the giant coffee mug/Starbucks’ refugee plan Internet meme

RocketNews24’s Mr. Sato went out for coffee, and somehow came back at the center of a political debate.

Read More

Mr. Sato shows how to work from home, even if you have to commute to the office

If you can’t take your work home, just build a new home at work.

Read More

【Lucky Bag Roundup 2017】Mr. Sato and his crew model 12 outfits from this year’s GAP fukubukuro

These perfect poster boys pose for a self-chosen GAP collection that costs less than 10 bucks per item!

Read More

We attach chemical butt-warmers to our crotches but really should know better

Mr. Sato continues to push his hypothesis that the male groin is the gateway to efficient regulation of body temperature, even if it means serious bodily harm.

Read More

SMAP vs. Mr. Sato! Our writer compares his life to that of Japan’s most successful boy band ever

How does the life of RocketNews24’s crack Japanese-language reporter stack up?

Read More

Cheapo News: This may be Japan’s cheapest (and saddest) Christmas dinner deal for singles

No Christmas date? No problem! We’ve found one of Japan’s cheapest Christmas dinners at Italian chain, Saizeriya.

Read More

Ramen restaurant in Tokyo offers discount to customers who order ramen with no noodles

Could this be the start of a new innovative gourmet trend?

Read More

We try all-you-can-eat raw eggs for 730 yen, turns out to be way better than it sounds

Eggs with white yolks and citrus scents are among the luxurious offerings on deck at this all-you-can-eat deal in Tokyo.

Read More

Mr. Sato meets fans, hands out the treasures of RocketNews24 at Moshi Moshi Nippon Festival

They say one man’s trash is another man’s treasure, so we decided to test that theory at the Japanese pop culture expo.

Read More

Mr. Sato gets surprised with the Mr. Sato Car for his birthday

Usually people would be happy to get a car for their birthday, but in this case we were giving Mr. Sato even odds that he might punch us.

Read More

Beep beep! Mr. Sato Car coming through! 【Pics】

You might see RocketNews24’s itasha, the Mr. Sato Car, driving through your neighborhood. Just follow the sounds of people retching!

Read More

Mr Sato gets his mouth around the new “Big Doughnut” from Mister Donut

Our reporter with the larger-than-life character gives us his verdict on the equally giant sweet.

Read More

Sushi hot dogs and burgers on the menu at Japanese sushi restaurant【Taste Test】

Fast food gets a raw fish makeover at this conveyor belt restaurant chain in Japan.

Read More

Mr. Sato’s dad gives him some tough love when asked if he knows what his son does for a living

The elder Mr. Sato tells it like it is. Plus: an appearance by the Sato family cat!

Read More

  1. 1
  2. 2
  3. 3
  4. 4
  5. 5
  6. 6
  7. 7
  8. 8
  9. 9
  10. 10
  11. 11