We show solidarity with the itasha community by hanging out in a Starbucks parking lot with the Mr. Sato Car.
Mr. Sato is ready to workout in style! Meanwhile, another one of our writers goes running in jeans.
The cute and fluffy bread is proving to be so popular it’s been selling out as soon as it hits the shelves.
Mr. Donut just got even more tempting with these three healthier treats.
Mr. Sato overcomes his greatest foe in the battle for time: his own bowels.
Our reporter tried to uncover the truth behind “AKB48 Non Yuu” and their mysterious phone number.
RocketNews24’s Mr. Sato went out for coffee, and somehow came back at the center of a political debate.
If you can’t take your work home, just build a new home at work.
These perfect poster boys pose for a self-chosen GAP collection that costs less than 10 bucks per item!
Mr. Sato continues to push his hypothesis that the male groin is the gateway to efficient regulation of body temperature, even if it means serious bodily harm.
How does the life of RocketNews24’s crack Japanese-language reporter stack up?
No Christmas date? No problem! We’ve found one of Japan’s cheapest Christmas dinners at Italian chain, Saizeriya.
Could this be the start of a new innovative gourmet trend?
Eggs with white yolks and citrus scents are among the luxurious offerings on deck at this all-you-can-eat deal in Tokyo.
They say one man’s trash is another man’s treasure, so we decided to test that theory at the Japanese pop culture expo.
Usually people would be happy to get a car for their birthday, but in this case we were giving Mr. Sato even odds that he might punch us.
You might see RocketNews24’s itasha, the Mr. Sato Car, driving through your neighborhood. Just follow the sounds of people retching!
Our reporter with the larger-than-life character gives us his verdict on the equally giant sweet.
Fast food gets a raw fish makeover at this conveyor belt restaurant chain in Japan.
The elder Mr. Sato tells it like it is. Plus: an appearance by the Sato family cat!