Mr. Sato

Hamburg and Hamburg Shibuya: A Japanese restaurant you need to put on your Tokyo itinerary

New restaurant becomes a hit on social media, and for good reason. 

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Coordinating a whole outfit with nothing but clothes from Japanese convenience store Family Mart

How far has combining fashion come since our last investigation?

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Uniqlo opens its first Furugi Project secondhand clothing pop-up shop in Tokyo

We buy clothes at Japan’s only Uniqlo location specializing in reused and remade clothing.

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Beautiful park, gigantic wholesale market, and smooth-as-silk coffee on Omori bus loop【Tokyo Loop Buses】

Mr. Sato gets off the beaten path and finds a new part of Tokyo to fall in love with.

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Everyone in Japan will be Mr. or Mrs. Sato by 2531, according to study

We are legion. We are Sato.

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We try the free muscle bread distributed by macho dudes at a one-day, pop-up event in Tokyo

This may be the only time in known human history when a six-pack was achieved using carbs.

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When will the sakura bloom in Tokyo? We visit the famous cherry blossom sample tree to find out

The tree that officially signals the start of sakura season in the capital has missed the predicted starting date, but we have some new dates to keep an eye out for.

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Dragon’s Maze: Japan’s built-by-hand giant labyrinth that gets bigger and harder every year

81-year-old owner/designer builds what he sees in his dream, want visitors from overseas to experience his maze.

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An overnight trip on the Sunrise Izumo, Japan’s awesome Tokyo-Shimane sleeper train【Photos】

Mr. (and Mrs.) Sato ride the overnight rails back to his hometown on one of Japan’s coolest cross-country travel options.

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How well does canned fruit syrup-flavored drink match up to the real thing?【Taste test】

The great taste of canned mikan syrup from a carton.

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Do Japan’s Sushi Manju sweets look as good as the packaging on the box?

Unusual case of false advertising surprises everyone in the office.

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How to throw off your suit and shirt like a Like a Dragon tough guy, starring Mr. Sato【Videos】

The iconic scene from Sega’s over-the-top series might look like the sort of thing only video game tough guys can do, but Mr. Sato shows how to do it in real life.

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Let’s try again: Why can’t we make takoyaki with squid instead of octopus?

We asked once before…but surely this time we’ll find the answer we’re looking for. 

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This is what a Whopper with 1,005 slices of cheese looks like in today’s financial climate

Revenge is a dish best served cold, or sometimes, not at all.

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Mr. Sato appears in a French photo album without his consent, goes mad with desire for vengeance

“THAT’S ME!”

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Tokyo Auto Salon refuses to let Mr. Sato into the show as a journalist

Japan’s biggest auto aftermarket event shoots down our ace reporter’s request for media access.

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We uncover the dark and disturbing secret behind Mr. Sato’s happiness at 50

We all have our own ways of coping with life.

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Cold Stone Creamery Japan’s special year-end takeout box is perfect if you have a sweet tooth

The combination deal features six of the chain’s most popular flavors best enjoyed while hibernating in the warmth of home at the year’s end.

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We stay out of the cold and sumo wrestle with another man pressed tight against our backs

Mr. Sato x Yoshio: The New Empire

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Two men, one bodysuit, zero things that could go wrong with this experiment to keep warm, right?

Mr. Sato has an idea.

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