In Japan, things that are receiving a lot of love and attention are sometimes described as “shining.” These days, that’s a description you could apply to Mt. Fuji.
After receiving UNESCO World Heritage Site status in 2013, Japan has rekindled its love affair with the country’s highest mountain. But just because Mt. Fuji’s star is brighter than usual these days doesn’t mean everyone wants the mountain to be literally shining, as angry online commenters are speaking out against one company’s proposal to light up Mt. Fuji’s summit at night.