With the greater acceptance among adults that animation has in Japan, it’s not unusual to see anime characters pop up in advertisements and other endorsements. Usually, though, there’s at least some sort of connection linking the message and the characters, though, either in tone, back story, or demographic appeal.
For instance, convenience stores get a lot of young customers who’d rather be spending their time watching anime than cooking, so a tie-up with Attack on Titan makes sense. Likewise, hanging in my local train station is a public safety poster from the Kanagawa Prefectural Police asking citizens to be on the lookout and report crimes, which also feature the giant law enforcement robot from Patlabor.
So the fact that two anime-style magical girls have been created for a series of TV ads isn’t so surprising. What is weird, though, is the product they’re pushing: bank loans.