packaging

31 German food photos that show the depressing gap between adverts and reality

31 German food photos that show the depressing gap between adverts and reality

We’ve all been there. You excitedly tear off the wrapper on the new snack you’ve been waiting to try, only to find that it’s half the size of the picture on the box, or doesn’t contain the mint leaf daintily arranged on the image on the packaging. That’s why packaging runs the line “serving suggestion”, anyway – to let the manufacturer show the food at its best without being accused of, erm, lying.

A project from the delightfully named German website PUNDO3000, werbung gegen realität (“Adverts versus reality”) attempts to stab back at food manufacturers with painfully real photos of food items. We’re always on the look out for the gap between jazzed-up photos and the real deal, so join us after the jump for 31 of the best!

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Amazon JP Sets New Standard in Surreal Packaging, Startled Customer Tweets Photo

Amazon JP Sets New Standard in Surreal Packaging, Startled Customer Tweets Photo

We’re sure that you’ve all by now had the experience of ordering a single item online only for it to arrive on your doorstep up in an enormous, oversized box or buried beneath a ludicrous amount of polystyrene. I have personally received boxes as large as a shoebox for a single videogame and spent the best part of five minutes trying to detach a single shrink-wrapped paperback book from a giant slab of cardboard that it was adhered to by Amazon’s over-zealous packing robots.

On Wednesday this week, however, a Japanese Twitter user may just have received the greatest example of surreal Amazon packaging yet.

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