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We couldn’t quite call this a “fashion”, but it certainly is a growing trend.

On the streets of urban Japan, girls with skirts so short that you could be fooled into thinking they’re not wearing one at all, or women strolling around with thigh-high stockings or boots are such a common sight that few people bat an eyelid anymore.

For perhaps decades, though, the sight of a Japanese woman with large breasts, let alone with cleavage on show, has been something of a rarity. So much so that, walking through the streets of Shinjuku recently, even my wife stopped to whisper a quick “oh my” when a young lady with a particularly prominent pair strode by us, the top two buttons of her shirt open and her goods jiggling up and down.

While most Japanese women are still shy of showing off their cleavage, however, their breasts are becoming more and more noticeable as the straps of their bags cutting across the middle of their chests and pulling their clothes tight. Whether it’s an intentional act or not, publications dedicated entirely to photos of girls with bag straps lodged between their breasts have suddenly arrived both online and in bookstores across the nation, prompting the creation of an entirely new word- paisura.

Are we witnessing the birth of a new fetish here, or simply the outing of a preexisting one?  Read More