Perfume ascends to the “Next Stage with YOU” in Mercedes-Benz A-Class commercial【Video】

Global superstars Perfume build upon their impressive resume of advertising tie-ups with the latest commercial for Mercedes-Benz’s new A-Class.

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Keisuke Honda’s award-winning fragrance leaves some wondering if his head is still in the game

It’s safe to say that the current main sports in Japan are baseball and soccer. The older of the two, Japanese baseball, can be defined by its players’ almost militaristic commitment to the game developed through the harsh training they undergo as youths.

However, with soccer, it’s not uncommon to see players with shaggy long hair or even dye jobs, and along with that a new attitude to playing professional sports in Japan. As a result, the nation may be witnessing its first true sports celebrity in Keisuke Honda: AC Milan and Japanese National Team forward and now an award-winning perfumer.

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J-Pop group Perfume was (kind of) at that big Apple presentation 【Video】

There seem to be two types of people when it comes to the J-Pop girl band Perfume: those who have never heard of them, and those that have already fainted from excitement upon reading the headline for this story.

Not too long ago, the group took Japan by storm and stole the hearts of J-Pop fans everywhere, although in truth it does seem like their popularity has lost a little steam as of late. But don’t worry, they’re still big enough to make a splash at the Apple presentation that happened Wednesday.

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Shawn Wasabi’s digital mash-up samples Pikachu, Final Fantasy, Perfume

Shawn Wasabi mashed up a list of his favorite songs and sound effects to create the original track “Marble Soda.” Wasabi uses a Midi Fighter by DJ Techtools to assign 153 different sounds used during the song. Among them are “Fushizen Na Girl” by Perfume, “PONPONPON” by Kyary Pamyu Pamyu, “Prelude” from Final Fantasy VII, and Pikachu’s iconic “Pika!”

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J-pop unit Perfume’s innovative projection mapping at US performance creates worldwide buzz

Perfume, the three-member electro-pop group from Hiroshima, Japan, took to the stage for a special performance at the 2015 South by Southwest (SXSW) festival in Austin, Texas. The annual event, held this year from March 13-22, always includes a unique lineup of musical artists, independent films, conference panels, and technological exhibitions, all carefully selected to showcase the highest levels of creativity in the current industry.

Even in that environment, Perfume’s musical and dance performance seems to have blown away the crowd with its ground-breaking use of projected visuals. Is their performance really happening in the physical world? Folks from around the world who’ve seen the video online say it’s enough to give them goosebumps!

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Drive ’em wild with flame-grilled beef scented perfume! Just be careful not to get eaten alive

April Fools’ Day, every prankster’s favorite event of the year, is just around the corner, but what kind of amusing tricks will we see this year? Fast-food chain Burger King seems to be well prepared already, announcing a delicious meaty smelling perfume for their burger-loving customers, to be sold exclusively on April 1.

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American teens watch J-pop music videos for the first time【Video】

We here at RocketNews24 love all things Japan and Asia so much that sometimes it comes as a slight shock when the rest of the world doesn’t share our passion. Still, with the advent of the internet and the amount of entertainment Japan exports to the west (Dragonball, Pokémon, Final Fantasy, etc), it’s no huge surprise to find kids in far-flung places who are pretty familiar with Japan and can name at least a few J-pop groups. Still, many teens out there don’t really get much exposure to Japanese stuff, so when they do, the results are pretty amusing to watch! In this video, which has piqued the interest of quite a few people online in Japan, regular American teens watch three J-pop music videos (from groups Perfume, EXILE and AKB48) and give their thoughts.

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Japanese TV reveals the revolting truth about the source of jasmine’s alluring fragrance

Sometimes it’s better not to know where nice things come from. That’s the lesson Japanese netizens learned last week when a TV show revealed a very unpleasant fact about why jasmine has its unique and fragrant scent.

In a segment of the variety show aptly called “it’s better that you don’t know,” the president of an “aroma school” in Tokyo revealed that the compound that gives jasmine its pleasant fragrance is also responsible for a very unwelcome smell familiar to us all.

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Perfume announce re-release of LEVEL3 in time for world tour in November

Perfume have announced an autumn release date for a new bonus edition of their album LEVEL3. The worldwide release in October will come just before the Japanese girl group make their US concert debut in early November. LEVEL3 was released in Japan last year, and the worldwide re-release will be via label Astralwerks.

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Smell like your favourite sailor with the Sailor Moon Miracle Romance Eau de Toilette

Sailor Moon’s ever-growing Miracle Romance cosmetics range is continuing the 20th anniversary celebrations with news of their most coveted release to date: the Eau de Toilette. Designed for adults, the fragrance features a delightful blend of fruity florals and earthy tones while the packaging includes adorable details fans will love.

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Attack on Titan fragrances return with expanded line-up, ready to make you smell like adventure

Just because you’re out fighting enormous monsters all day doesn’t mean you have to smell like you’ve been fighting enormous monsters all day. Slaying titans is stinky business. We can’t imagine anything that big and skinless has the scent of anything but “ewwwwwww,” so we imagine the heroes of Attack on Titan need a pretty healthy spray or 10 of deodorant each morning.

Well, fortunately, they’ll soon be able to splash on some specialty fragrances! Kodansha has announced the addition of four more scents to its line up of Attack on Titan fragrances, again based on characters from the franchise. Find out who made the sweet-smelling cut below!

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The scent of battle: New line of perfume based on Attack on Titan anime

Japanese fans can’t get enough of Shingeki no Kyojin: Attack on Titan. It wasn’t enough just to watch the anime and read the manga. Next they wanted to dress like a Titan and drink like a Titan. Now they’re taking it one step further so that they can even smell like a Titan! Preorders are now available for a new line of Attack on Titan aroma frangrances!

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The Smell of a Tanuki Monster Captured in a Perfume, Approved by the Triforce

Yuru-kyara, those lovable mascots of urban and rural districts all over Japan, have finished their annual yuru-kyara Gran Prix with Bari-San the chicken clinching a long awaited first place.

But that doesn’t mean these men and women in giant animal costumes have time to rest.  No sir. Just as the last Gran Prix closed yuru-kyara it’s now time for the hundreds of mascots to begin campaigning for next year’s vote.

This brings us to Takibou, the Tanuki Monster of Shaolin Temple (not the kung-fu one) in Hachioji, Tokyo. Takibou had finished 58th place (top 6%) in 2012 and is hoping to improve on that performance. So, for the first time – probably in the world – a mascot is releasing their scent for the public to buy.

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Land Yourself an Educated Partner with “The Smell of a Freshly Printed Book”

A new perfume has been created inspired by this quote of Karl Lagerfeld, a heavy hitter in the fashion world working with the likes of Chanel and Fendi among others.

“The smell of a freshly printed book is the best smell in the world.”

Well, hmmm, I never really thought about it before, but I can distinctly recall the smell of a fresh book after reading his words – so he could be onto something.  But does it really make you smell like a book?  And would people actually go for it?

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