Help Pikachu and Pals Fight for Their Freedom!  PETA’s Pokémon Parody Sends a Powerful Message

Hot on the heels of its highly successful Super Mario spoof animal fur campaign, PETA (People for the Ethical Treatment of Animals) has launched a brand new flash game that centres on kids’ videogame favourite Pokémon, exposing the cruel truth behind the trainer / pocket monster relationship and prompting us all to think a little harder about how we treat animals.

The game, which mimics the style of the hugely popular videogame, has seen thousands of visits since its launch, and asks players to take on the role of captive pokémon as they battle with their abusive trainer for freedom. Read More