No attacks are effective at damaging Pikachu’s cuteness.
Six Pokémon species inhabit the awesome Poké Ball-shaped capsules.
The most sinister Pokémon of all crashes the Pikachu Outbreak festivities.
It takes a big Poké Ball to catch a giant Pokémon.
Pokémon in the sky in Yokohama!
Art and Pokémon stand the test of time; or, how to do a Pokémon remake properly without ditching characters.
This year’s Pikachu Outbreak is extending its awesomeness to vending machines nationwide!
Two of the characters in the Pokémon anime’s original trio of travelling friends have been replaced in I Choose You.
It’s not like Pikachu really needed to be any cuter, but he’s gotten an adorableness upgrade anyway.
The fast food giant is currently asking customers to guess which weird and whacky Pokémon flavour they’ll release.
Pikachu runs and leaps over obstacles as he chases after Team Skull in this epic Alola Island adventure.
Pikachu and other classic starter Pokémon face packs, of course, give fans special reasons to use ‘em all.
Document features newlywed Pikachu couple and, yes, the words “I choose you!”
After more than 300 years in business, famous sweets shop gets first endorsement from the Pokémon star.
And it doesn’t get any better when he’s looking at you.
Adorably awesome Pokémon train is part of disaster relief project for tsunami-damaged region.
Fans are keeping their fingers crossed about this summer’s “Not Just Pikachu Pikachu Outbreak” event.
Extra-stylish Pikachu and starter Pokémon adorn compacts, water bottles, and snacks.
The anime and video game timepiece does look pretty awesome, though.
This hilarious clip shows every detail of the unexpected event, including the moment the deflated Pikachu attempts to get back on stage.