Sure, Pizza Hut, but do you English?
Back in August we brought you the news that Pizza Hut in Japan was now under the control of four bossy cats. Along with millions of other pizza and cat fans, we couldn’t get enough of the adorable antics of Tenchō, Hime, Dora and Detch as they manned (catted?) the phones, were startled by the sound of the cash register, and rode a rumba around the store.
This week, the chain announced the emergency closure of its Pizza Cat store, citing the mysterious disappearance of the four plucky feline workers. Where could they have gone? And why? We did some detective work to try and find out.
Japan gets all kinds of delicious seasonal and limited-edition treats, so it’s not often that I find myself wishing I lived in one of its neighbouring countries instead. Today, though, I have most definitely been paid a visit by the green-eyed monster, as South Korea’s Pizza Hut has just launched a brand-new pizza with a crust filling that looks so mouthwateringly delicious that I can honestly say I wish I were having lunch in Seoul rather than Tokyo today.
Ladies and gentlemen of the internet, prepare to feel very, very hungry.
In Japan, there’s the phrase “neko no te mo karitai” (literally “want to borrow even a cat’s hand”), meaning that you’re so busy, you even want the cat to help. Well, Pizza Hut took this idiom to heart in its new campaign, hiring four rough-and-tumble cats to manage a franchise called Pizza Cat! As you’ll see in the dramatic “movie trailer,” these cats are fired up and can’t wait to rescue people who’re too busy to prepare dinner.
Read on to learn more about the comical and kawaii campaign, and to watch a few of the 15-second promotional videos that reveal what would happen if cats really lent a paw. Plus, if you live in Japan you may even have a chance to win a Pizza Hut hat for cats. So are felines one opposable thumb away from world domination, or are we slowly approaching a utopia in which pets will fetch us pizza? And hey, didn’t Samurai Pizza Cats already get started on both?
Japanese candy maker Morinaga’s Milk Caramel line has been around for 100 years, which is essentially an eternity in the fiercely competitive, constantly evolving Japanese snack food arena. To celebrate the milestone, Morinaga is partnering with a number of restaurants to bring caramel to bold, baffling new worlds.
We recently talked about the caramel banana and caramel mayonnaise corn sushi that started the ball rolling, and now Morinaga has teamed up with Pizza Hut to create a caramel pizza. Not unique enough? Don’t worry, it also has marshmallows. Still not weird enough for you? You’ll be happy to know it also comes with chili sauce.
The above picture was the scene outside a Pizza Hut shop in Chiyoda, Tokyo at 11:00 am on 24 February. The line stretches well around the block on the morning of a weekday with people looking to buy some pizza. The chain has certainly done collaborations with popular franchises before but none have generated this level of attention. So, what has Pizza Hut done to generate this kind of buzz? The answer is kind of painful.
Though it may not be a traditional holiday dish, pizza is often the perfect entrée for the holiday season. After all, between Christmas and New Years, there’s bound to be an opportunity to throw a party for your friends, and for those who’d rather not slave away in the kitchen for a day, pizza is often the best way to provide food to a group.
Well now Pizza Hut Japan has given us a new reason to party: in its latest promotion, the company is giving away actual gold necklaces worth nearly a thousand dollars each.
Tired of being taken to the cleaners by overly enthusiastic patrons at its all-you-can-eat salad bar, a few years ago, Pizza Hut China decided to limit customers to a one-plate serving. After implementing the new rule, however, the company still found itself losing money as customers started stacking their fruit and vegetables into enormous towers, packing as much onto their plates as physically possible.
Check out this collection of photos depicting the monolithic cuisine creations.
With weather having turned cold, our intrepid Hyper Cool Biz Gentlemen Mr. Sato and Mr. Tashiro can finally put away their mankinis and start to pig out again. It’s good timing seeing as Pizza Hut and Evangelion are joining promotional forces to give Eva fans a chance to win never before seen merchandise.
From now to 16 December, if you buy Pizza Hut’s new “Hut Onebox” pizza combo with chicken nuggets and fries you get a chance to win Evangelion goodies such as a cushion shaped like an entry plug.
※“Entry plug cushion” might sound disgusting to non-fans. An entry plug is the capsule that people control the giant Eva cyborgs in.
Follow our gentlemen as they excitedly order their pizzas like two kids in a… pizza and Evangelion shop. What will they win?