Pocky & Pretz Day

The Results are in! Did The Pocky Day Challenge Defeat iPhone5 for Guinness World Record?

The Results are in! Did The Pocky Day Challenge Defeat iPhone5 for Guinness World Record?

Last week, on 11 November, Ezaki Glico celebrated Pocky & Pretz Day (11/11) with the Try World Record campaign in which the snack maker hoped to gather the most tweets containing the name “Pocky” in one day thus entering the Guinness World Records.

The goal was set at 1.11 million tweets, for obvious visual reasons, and to defeat the previous “The Brand Name Most Tweeted in 24 Hours” record holder, iPhone5, which got 1.08 million tweets on its release day. And the winner is…

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Pocky & Pretz Day 2012 Hopes to Break World Record and More

Pocky & Pretz Day 2012 Hopes to Break World Record and More

Every year on 11 November people in Japan celebrate Pocky & Pretz Day. In case you don’t already know, Pocky are thin cookie sticks with chocolate, strawberry, or other flavored frosting.  Pretz are a more mature stick with salty flavors. Their simplicity is matched only by their sheer addictiveness.

Because of the date’s resemblance to the snacks (11/11), every year, their maker Ezaki Glico cooks up a special campaign. In 2011 on Pocky & Pretz Day if you tweeted a special sentence using Pocky and a particular hashtag you could have won free snacks.

However, for Pocky & Pretz Day 2012, Glico has their sights set on entering the Guinness World Records.

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