We’ve talked before about some of the cool extras that’ve come bundled with girls’ manga anthologies in Japan, but they’re not the only publications that dangle the offer of freebies to help drum up sales. In Japan, fashion magazines for adults also occasionally come with promotional items, such as day planners, scrunchies, or other goodies they think their readers might be interested in.
Women’s fashion magazine CanCam recently ran a special feature on Pokémon-related apparel and accessories, so the publishers thought it’d be the perfect opportunity to package the issue with a Pikachu-shaped fuzzy cloth pouch. To make it seem extra special, they decided to pass on his usual vibrant canary yellow and instead produce a chic monochrome version of the series mascot.
But “unique” doesn’t always mean “good,” at least according to one reader who came up with a morbid interpretation of Pikachu’s lack of color.