pop-up

All you can eat ice cream and frozen food restaurant becomes a hit in Akihabara

Ever wanted to try all those mysterious Japanese frozen foods? Well, now you can!

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Tinder just opened a convenience store in Japan, aimed at adults only

SwipeMart made romantic dreams come true, and now there are hopes it’ll spread around the country.

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Gwyneth Paltrow visits Japan, dines on sushi and soba as Goop beauty brand debuts in Tokyo

New Goop pop-up shop and cafe opens in Tokyo for a limited time.

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New sleep cafe opens in Japan, offers free coffee and luxurious naps to visitors

Now you can nap in a $9,000 bed and enjoy mood lighting and soothing music with your coffee for a limited time in Tokyo.

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Ultimate Transformers pop-up book perfectly captures the magic of TV show 【Video & GIFs】

In 1984, a group of transforming metal robots from Japan took the world by storm and spawned a global franchise of comic books, TV shows and blockbuster Hollywood movies. Recently, they added another notch to their post by celebrating 30 years of cool, shape-shifting abilities in the form of a mesmerising 3-D pop-up book, created by Matthew Reinhart.

Japanese netizens are currently swooning over the book for a number of reasons, and the big drawcard is Optimus Prime, whose massive form appears at the pull of a tab, towering over the book in all his glory. See the big guy with his pals and foes in action after the jump.

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