Have you always had a sneaking suspicion that you’re actually a reincarnated princess from the Moon Kingdom? If you’ve ever run into talking cats and a mysterious masked stranger in a tuxedo, or had the urge to punish your enemies “in the name of the moon” while wearing a sailor-type uniform, these could all be signs that you are indeed the 21st century reincarnation of Tsukino Usagi’s past life persona, Princess Serenity.
Once you’ve realized your true identity, feel free to indulge in your past-life princess by dressing the part while waiting for the upcoming Sailor Moon Crystal anime this summer. Princess Serenity’s gorgeous dress is now up for sale, and is perfect for anyone who wants to add a little royal sparkle to their wardrobe!
McDonald’s new Happy Meals offer up cute and practical Sanrio lifestyle goods
All-you-can-drink Starbucks and amazing views part of Tokyo’s new 170 meter-high sky lounge
Studio Ghibli glasses cases let anime characters keep an eye on your spectacles
More foreign tourists than ever before in history visited Japan last month
Kyoto’s 100 Demons yokai monster parade returns!
Beautiful Sailor Moon manhole cover coasters being given out for free by Tokyo tourist center
Starbucks reopens at Shibuya Scramble Crossing with new look and design concept
Mister Donut ready to make hojicha dreams come true in latest collab with Kyoto tea merchant
Hamster abandoned at Tokyo ramen restaurant gets new home
The oldest tunnel in Japan is believed to be haunted, and strange things happen when we go there
Disney princesses get official manga makeovers for Manga Princess Cafe opening in Tokyo
Beautiful new Final Fantasy T-shirt collection on the way from Uniqlo【Photos】
Is the new Shinkansen Train Desk ticket worth it?
Foreign English teachers in Japan pick their favorite Japanese-language phrases【Survey】
Japanese convenience store packs a whole bento into an onigiri rice ball
We try out “Chan Ramen”, an underground type of ramen popular in the ramen community
Studio Ghibli releases Kiki’s Delivery Service chocolate cake pouches in Japan
Japan’s bone-breaking and record-breaking roller coaster is permanently shutting down
New definition of “Japanese whiskey” goes into effect to prevent fakes from fooling overseas buyers
Our Japanese reporter visits Costco in the U.S., finds super American and very Japanese things
Studio Ghibli unveils Mother’s Day gift set that captures the love in My Neighbour Totoro
Foreign passenger shoves conductor on one of the last full runs for Japan’s Thunderbird train
Domino’s Japan now sells…pizza ears?
New Japanese KitKat flavour stars Sanrio characters, including Hello Kitty
Kyoto creates new for-tourist buses to address overtourism with higher prices, faster rides
Sales of Japan’s most convenient train ticket/shopping payment cards suspended indefinitely
Sold-out Studio Ghibli desktop humidifiers are back so Totoro can help you through the dry season
Japanese government to make first change to romanization spelling rules since the 1950s
Ghibli founders Toshio Suzuki and Hayao Miyazaki contribute to Japanese whisky Totoro label design
Doraemon found buried at sea as scene from 1993 anime becomes real life【Photos】
Tokyo’s most famous Starbucks is closed
One Piece characters’ nationalities revealed, but fans have mixed opinions
We asked a Uniqlo employee what four things we should buy and their suggestions didn’t disappoint
Princesses, fruits, and blacksmiths: Study reveals the 30 most unusual family names in Japan
Beautiful Sailor Moon manhole cover coasters being given out for free by Tokyo tourist center
Starbucks reopens at Shibuya Scramble Crossing with new look and design concept
Mister Donut ready to make hojicha dreams come true in latest collab with Kyoto tea merchant
Hamster abandoned at Tokyo ramen restaurant gets new home
The oldest tunnel in Japan is believed to be haunted, and strange things happen when we go there
Arrest proves a common Japanese saying about apologies and police
Princesses, fruits, and blacksmiths: Study reveals the 30 most unusual family names in Japan
Pocky x Street Fighter II collaboration comes with a special game for a limited time
Hey, Japanese taxi driver! Take us to your favorite restaurant in Tsuruga City!
Step back in time to the Edo period at this unusual highway rest stop in Japan
Hello Kitty isn’t a cat!? We called Sanrio to find out!