Prius

Japanese net users speculate on a subtle design feature of the Toyota Prius…related to booze

Whether it was an intentional plan or a coincidental design, these net users’ imaginations have ensued in hilarity.

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Toyota shifts otaku marketing into high gear with Vocaloid song, cosplay of car part girls 【Vids】

The 40 anthropomorphized parts of the Prius hybrid are back in a virtual idol-backed video with a unique method of writing lyrics.

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Toyota wants Japan to think of its new model Prius as an “erotic” vehicle【Video】

Why drive a boring old hybrid when you could have an Erotic Vehicle?

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Following several years of building dependable, affordable, yet almost utterly soulless automobiles, Toyota is trying to get back to creating and market cars with a sense of joy and playfulness. After all, it’s a waste to treat driving as just going from Point A to Point B in the dullest way possible instead of the fun journey it has the potential to be.

That’s why in its newest commercial, Toyota is invoking the spirit of adventure with a fleet of yellow hybrids running about the countryside with the musical accompaniment of one of the most instantly recognizable pieces of Final Fantasy music ever composed.

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Breathe easy – Toyota redesigning Prius plug-in hybrid to double car’s all-electric range

Toyota’s Prius is designed for one purpose, and it’s not to deliver the sort of exciting performance that will seduce you into taking a spirited drive through a moonlit mountain pass (that’s another car’s job). No, the Prius promise is that it will get you from Point A to Point B in the most energy-efficient way possible.

But while the standard hybrid Prius remains a popular choice for eco-conscious motorists, sales of its plug-in variant have been stagnant. Toyota is hoping to change that, though, with an updated Prius that can travel roughly twice as far under purely electric power than the current model.

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Toyota announced this month that it will be a releasing a system for using your Prius plug-in hybrid as a big ol’ battery. The key feature is an inverter which will allow you to plug household electronics directly into the car through a water-proof cable. Read More