Here’s another beauty product that appeals to your playful side!
Japanese women have been nomming on collagen for quite a while now. Collagen is the main structural protein of the various connective tissues of animals, and advocates believe that chowing down on plenty of the stuff leads to beautiful skin. This belief is so pervasive in Japan that store shelves are practically groaning under the weight of products with added collagen.
Dumping spoonfuls of the powdered stuff into our protein shakes and slurping down hotpots with balls of the stuff floating in isn’t enough, though! Now we can get drunk AND beautiful at the same time with this new collagen-infused happoshu beer from Suntory!
Last spring, pictures of a series of Japanese train-themed rice cookers surfaced online. Die-hard train fanatics were quick to rejoice, and eagerly awaited the products’ release date. After all, what better way to show a love of your hobby than in the form of a practical, everyday object that feeds you?
There was just one little problem–these awesome appliances are actually only fan-made inventions.
Naming a product is a bit like naming a child: the smart thing to do is to first imagine all the possible ways the name could be mocked and misunderstood, just like they did in The Simpsons:
Marge: ‘What about Bart?’ Homer: ‘Hmm, let’s see. Bart, Cart, Dart, E-art… nope, can’t see any problem with that.’
And if you want to launch your product into the international market – well, you’d be wise to do your research into what that name means in the country you’re trying to sell it in. We bet these companies wish they’d done their homework.