It wouldn’t be an overstatement to say that smartphones and mobile technology in general have changed our lives in ways that we might never have imagined even 10 years ago. Communication between people on either side of the globe has become almost instant, with a wealth of information quite literally at our fingertips, and we now have more processing power in our back pockets than the PCs that took up most of our desks in the late 90s.
But is it possible that we are becoming a little too obsessed with making our data-loving life as streamlined as possible? What we’re talking about here are the mobile versions of websites that users are often redirected to when trying to visit a website on their smartphones. Often, these smartphone-friendly sites help us navigate more easily and avoid having to pinch to zoom or pan around the screen to read their contents. But due to their simplicity, many mobile versions lack many of the features of their PC-version brethren and we spend time trying to find what we really want.
A survey conducted by Kenrei Takuchi, CEO and Management Consultant for Iroha Ltd, suggests that a significant number of smartphone users in Japan have a fond dislike of the mobile versions of popular websites and wish they’d disappear back up into the sky where they came from.