Hombo Shuzo is a prestigious distiller founded in 1872 in Kagoshima Prefecture, the birthplace of one of Japan’s most beloved drinks: shochu. The company had won several medals at last year’s International Wine and Spirit Competition including a gold medal for their exquisitely smooth one-year-old Arawaza Sakurajima.
And to celebrate, this distinguished group has released perhaps their classiest drink to date. It’s an imo shochu (sweet potato shochu) with a thick bouquet of one of the world’s spiciest peppers, the habanero, and it’s name is Satsuma No Haoh RAAA.
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Red light district sushi restaurant in Tokyo shows us just how wrong we were about it
Tokyo Tsukiji fish market site to be redeveloped with 50,000-seat stadium, hotel, shopping center
Japanese ramen restaurants under pressure from new yen banknotes
Pokémon Sleep camping suite and guestrooms coming to Tokyo Hyatt along with giant Snorlax burgers
Sandwiches fit for a sumo served up in Osaka【Taste Test】
Starbucks Japan adds a Motto Frappuccino to the menu for a limited time
McDonald’s new Happy Meals offer up cute and practical Sanrio lifestyle goods
Akihabara pop-up shop sells goods made by Japanese prison inmates
Anime girl English teacher Ellen-sensei becomes VTuber/VVTUber and NFT
Beautiful Red and Blue Star luxury trains set to be Japan’s new Hokkaido travel stars
All-you-can-drink Starbucks and amazing views part of Tokyo’s new 170 meter-high sky lounge
More foreign tourists than ever before in history visited Japan last month
French Fries Bread in Tokyo’s Shibuya becomes a hit on social media
Studio Ghibli releases new action figures featuring Nausicaä of the Valley of the Wind characters
New private rooms on Tokaido Shinkansen change the way we travel from Tokyo to Kyoto
Starbucks reopens at Shibuya Scramble Crossing with new look and design concept
Studio Ghibli glasses cases let anime characters keep an eye on your spectacles
Beautiful Ghibli sealing wax kits let you create accessories and elegant letter decorations【Pics】
Studio Ghibli releases Kiki’s Delivery Service chocolate cake pouches in Japan
New definition of “Japanese whiskey” goes into effect to prevent fakes from fooling overseas buyers
Our Japanese reporter visits Costco in the U.S., finds super American and very Japanese things
Studio Ghibli unveils Mother’s Day gift set that captures the love in My Neighbour Totoro
New Japanese KitKat flavour stars Sanrio characters, including Hello Kitty
New Pokémon cakes let you eat your way through Pikachu and all the Eevee evolutions
Disney princesses get official manga makeovers for Manga Princess Cafe opening in Tokyo
Sales of Japan’s most convenient train ticket/shopping payment cards suspended indefinitely
Sold-out Studio Ghibli desktop humidifiers are back so Totoro can help you through the dry season
Japanese government to make first change to romanization spelling rules since the 1950s
Ghibli founders Toshio Suzuki and Hayao Miyazaki contribute to Japanese whisky Totoro label design
Doraemon found buried at sea as scene from 1993 anime becomes real life【Photos】
Tokyo’s most famous Starbucks is closed
One Piece characters’ nationalities revealed, but fans have mixed opinions
We asked a Uniqlo employee what four things we should buy and their suggestions didn’t disappoint
Princesses, fruits, and blacksmiths: Study reveals the 30 most unusual family names in Japan
Starbucks Japan adds a Motto Frappuccino to the menu for a limited time
McDonald’s new Happy Meals offer up cute and practical Sanrio lifestyle goods
Akihabara pop-up shop sells goods made by Japanese prison inmates
Anime girl English teacher Ellen-sensei becomes VTuber/VVTUber and NFT
Beautiful Red and Blue Star luxury trains set to be Japan’s new Hokkaido travel stars
Mt. Koya planning to instate visitor’s tax to cope with huge tourist numbers
All-you-can-drink Starbucks and amazing views part of Tokyo’s new 170 meter-high sky lounge
Secret Kitchen bento serves Japanese flowers, birds, wind and moon in a box, but is it worth it?
Does how you dress affect what a sushi restaurant serves you? We experiment in Ginza
Family Mart makes matcha dreams come true with new lineup of strong green tea sweets in Japan
We make delicious, low(er)-calorie Japanese-style pizza with fried tofu and miso!【Sora Kitchen】
20 Guilt Free Snacks With Only A Hundred Calories
Cappuccino Ramen becomes super popular in Japan, but is it worth the hype?
Pizza Hut releases a turtle pizza that looks like a Teenage Mutant Ninja Turtle