Tear-jerking Thai commercial is about stabbing of a homeless man – Can you guess what it’s for?

Making the viewer feel good is a time-tested method of crafting an effective commercial. Gather a bunch of attractive people, have them frolic in beautiful surroundings for 30 seconds, and at the end subtly slip in the product, implying “You too could be having this much fun with this brand of car/beer/athlete’s foot medication!”

Thai advertisers, though, sometimes decide to take a different tack, with emotionally devastating commercials that seem designed to reduce all who watch them to blubbering piles of streaming tears and seeping sympathy. Case in point: this new ad with man’s inhumanity to man as its central theme features dialogue such as “What the f*** are you smiling at?”, terrible violence, and a completely unexpected final purpose.

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Beautiful, tear-jerking tributes to late Nintendo president Satoru Iwata

As you’ve no doubt heard by now, Nintendo’s president and CEO Satoru Iwata passed away on July 11 at the age of 55. He was much beloved by the public, both for his warm, friendly personality, as well as always being a gamer first and businessman second.

Since Iwata’s death, there has been an outpouring of support from those who have been touched by the games he personally worked on and the projects he oversaw during his lifetime. Many fans have created stunning – and in some cases downright heartbreaking – tributes to Mr. Iwata, and tweeted them to share with others affected by his passing.

Here we have a compilation of some of the tributes we’ve seen, so you can get the same gut-wrenching smiles of sadness from looking at them that we did.

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Luhu – the little cat who always looks sad 【Photos】

Luhu is an adorable kitty from Beijing. But this pet has a problem. Even when he’s having a great time, Luhu looks like he’s having the worst day ever.

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Rest in peace, Tama – Japan’s stationmaster cat passes away at 16, company funeral to be held

It wasn’t long ago that we were wishing a happy birthday to Tama, the adorable feline that was given the title of Ultra Stationmaster by Wakayama Electric Railway. Having just turned 16 in April, Tama, who lived at Kishi Station in Wakayama Prefecture and delighted travelers on a daily basis, was incredibly young for a stationmaster.

16 is a fairly advanced age for a cat, though, and the sad news has just come that Stationmaster Tama has passed away.

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China’s “Human Punching Bag” teaches us all what true pain is

Xia Jun fell under the media spotlight recently for his unique offer of one punch for 10 yuan. Setting up shop in front of train stations around Beijing he laid out a cardboard box and wore a white shirt with “Human Punching Bag: 1 Punch, 10 Yuan [US$1.60] scrawled down it.

Far from a Jackass-type stunt that we might have seen before, it’s hard to believe that anyone after hearing Xia’s story actually would have taken him up on his offer. In fact, it’d be hard to resist giving him at least 100 yuan and a hug instead.

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Author Haruki Murakami’s Q&A blog closes, posts hint at his own incredibly sad marriage

Haruki Murakami has answered many questions from readers on his blog since it opened in January, ranging from the meaning of life to nuclear power to TV addiction, but now it has closed up shop. Murakami will be selecting the best questions and answers and publishing them plus some extras in a new book in the near future.

With the full corpus of questions and answers still available online though, some fans have gone through and discovered an interesting part of Murakami’s life that was unknown up until now: his sad marriage.

Murakami makes numerous comments directly and indirectly about his wife and their life together, and after reading all of them you really start to feel sorry for the guy.

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Japanese Twitter user’s comics depicting office-lady life will hit you right in the feels

The life of a Japanese salaryman or OL (office lady) can be a thoroughly depressing one. Waking up early, working all day, staying out late for (mandatory) drinks with clients and coworkers, and then catching a few hours of sleep if you’re lucky, only to repeat it again and again and again until you finally hit retirement age.

Japanese Twitter user @black9arrows managed to capture this lifestyle perfectly in comic form. While many of the comics are funny, most of them are so dead-on you’ll cry right along with the poor OL protagonist.

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Driver struck by another vehicle in the wrong lane, still ordered to pay 40 million yen

Driving is dangerous business – tons of metal and motors on wheels, whizzing around at high speeds past other vehicles and pedestrians, which is why you never want to throw alcohol into that mix. What a lot of people don’t realize, though, is that driving while you’re sleepy can be just as dangerous as driving drunk. You become less attentive, your reaction time slows, and drowsiness can also affect your decision-making.

Three years ago, a tragic accident occurred in Fukui Prefecture, Japan, in which a sleepy driver drifted into the opposite lane, causing a fatal accident. The case went to court, and the court’s decision was announced last Monday. Many were shocked to hear the results: that the judge placed fault on the driver of the car that was struck, ordering them to pay 40 million yen (over US$336,000) in damages.

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Six-year-old girl roughed up by group of adult men opposed to U.S. forces in Okinawa

In an incredibly sad turn of events, a group of men who identify with those who oppose the presence of a U.S. base in Okinawa turned their anger towards a Japanese-American six-year-old girl late last month, allegedly shoving her to the ground and demanding to know, “Why are Americans in a place like this?

As this attack could be qualified as a hate crime, you might be wondering why you haven’t heard more about this. Well, the reason could be just as shameful as the attack itself.

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R.I.P. Ginji – Japan’s bartending hamster makes us smile one last time with his brave last words

If you’re a fan of hamsters or just cuteness in general, you might remember a few months ago when talked about Ginji, the adorable little hamster with an adorable little izakaya (Japanese-style pub). But while we all took a moment (or much longer, if we’re being honest) to ooh and awe over Ginji, today we’re instead having a moment of silence, as the heartwarming hamster has passed away.

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Owner wins damages after Chihuahua dies following encounter with German Shepherd in the street

In a landmark case, the owner of an elderly Chihuahua who tragically died on an everyday walk in Osaka has successfully received 220,000 yen (almost US$2,000) in damages from the owner of a German Shepherd alleged to have brought about the death of their pet.

But what exactly happened that day, and was the German Shepherd – or rather its owner – really to blame?

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“He lies because of me”: Touching commercial about a father’s love will make you cry

When we’re kids, we usually don’t realize how much love and support our parents give to us; they’re just being mom or dad. It’s only until we grow up that we appreciate and are able to recognize the many things they sacrifice for our well-being.

A commercial from MetLife Hong Kong featuring the heartfelt letter of a loving daughter highlights one particularly large sacrifice her father makes every day…and it’s sure to bring you to tears.

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Husband gets swindled, wife publicly unleashes her wrath upon him 【Video】

It sucks finding out you paid a lot more for something than you should have. What would make that situation suck even more is being berated for it in public as passersby gather like flies to a cow pie to watch and capture your humiliation on video, forever cementing your shame on the internet. Which is exactly what happened to this poor unfortunate soul when his wife found out he paid six times what he should have on baby formula.

We’re not sure whether to laugh at his crazy wife, or feel sorry for this man…

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A surprising number of Japanese youth get most of their income from their parents

The world economy has taken a pretty big hit since 2007, and every country is doing what it can to recover. Some have been able to do better than others, but for most people, they haven’t gotten back to pre-crash numbers, whatever that may be.

While unemployment numbers have steadily decreased in the US, Japan has its own unique set of economic problems to deal with. With an unemployment rate sitting at 3.6 percent as of September 2014, an entirely different sort of problem is rearing its ugly head here. How can a low unemployment rate cause problems? For that answer, we have to turn to the parents.

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Shocking, snowy commercial is the saddest ad we’ve seen this fall

Last year, we found terror in an unlikely place: a tire commercial. Wheel and tire retailer Autoway, in an effort to remind us all about changing to winter tires before driving down snowy roads, reminded us all that “Winter roads are scary,” especially when they’re haunted.

Now, Autoway is back with a new ad, and while it doesn’t deliver the fright of last year’s video, it’s no less shocking.

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Does this video about an abandoned dog leave you wiping your eyes or shaking your fist?

Generally speaking, I’m not the biggest fan of abstract personality tests. Every now and again, though, something comes around that really seems to shed light on how an individual’s mind works.

For example, if you’re extremely pure-hearted, you might see this short video of a dog reminiscing about the happy days with his former owners as a moving, even tear-jerking story. On the other hand, if you’re a bit more cynical or strict in personality, it might make you want to punch your monitor.

So which camp do you fall into? Read on and see.

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Legendary anime voice actor Iemasu Kayumi passes away at 80

If you’re into anime – like really into anime – you’re almost certainly watching your favorites in their original Japanese rather than dubbed in English. In which case, we have some sad news for you: Legendary voice actor Iemasu Kayumi, responsible for lending the charm and gravitas to many of the most memorable characters both in anime’s 80s and 90s heyday and in more modern works – has passed away at the age of 80.

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A sad turn of events at a butterfly exhibition in China

The beautiful butterfly, nature’s own lesson about the cycle of life. What starts as a lowly caterpillar, given enough time, transforms into a majestic winged beauty. Everyone loves the butterfly, as they flutter through the air, their brightly colored wings are a feast for the eyes. Which is why it’s so disheartening to hear of a butterfly exhibition going horribly wrong in China.

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Dear Hikers: Stop pooping on Mt. Fuji if you want it to keep its UNESCO status

There are a few things people hope to find while hiking to the top of Mt. Fuji. Almost everyone looks forward to the breathtaking vistas. Others hope for the added bonus of comradery with their fellow hikers. Some may even expect to gain some insight into the Japanese spirit or national character by reaching the country’s highest peak.

But you know what no one goes to Mt. Fuji for an eyeful of? Feces. Unfortunately, visitors are becoming more and more likely to run across a pile of poo on the mountain, and that’s not only costing Mt. Fuji some of its cultural luster, it might also mean the end of its UNESCO World Heritage Site status.

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Kanji fail – Even Japanese people don’t know the true meaning of this term!

In Japan, the start of the calendar year for schools and jobs is around April 1, so right now is an extremely important time for soon-to-be graduates to get out in the world and present their skill set to the multitude of companies. Students are scouring the “For Hire” magazines and attending as many job fairs as they can. For many job hunters, it is extremely important to do their research into the companies they want to work for. They will analyze every detail for the companies such as working hours, number of vacation days, and days off in a week.

Much to the surprise of these job hunters, they’ve been interpreting a set of kanji for “days off in a week” completely incorrectly. If it wasn’t for a train advertisement from a job website, some fresh new workers would have been in for a nasty surprise.

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