While the Guillermo del Toro ode to tokusatsu (Godzilla, Ultraman, etc.) films had a reasonable opening in its home country, the box office take was rather low to cover its $190 million dollar budget. However, thanks to an astounding foreign release Pacific Rim can be considered a big success – the highest grossing foreign film of the year so far to be exact.
A large part of that success can be attributed to the might of the massive Chinese film going population. As of 18 August, the Chinese revenue was reported to be 618 million yuan (US$100M) surpassing even what Pacific Rim pulled in its home country. But there’s another reason why people are paying attention to the film’s Chinese release.