See those bright and chipper faces above? Those are residents of Tarumizu City in Kagoshima Prefecture. They’re understandably bummed since mother nature recently used their city as an ashtray as a record high plume erupted from the local Sakurajima volcano. Even the rolled eyes of Sakurajima’s own Yuru-kyara mascot, Sakurajimon, belie his insincere smile.
However, there are some who couldn’t be happier for this monumental eruption. These people are the makers of canned volcanic ash from Sakurajima sold as Hai! Douzo!! for only 100 yen (US$1) a can!