We have said it many times: 2014 was not a good year for McDonald’s in Japan. Ever since being involved in an expired chicken scandal last summer, the Japanese public at large has held a grudge so deep against the restaurant you’d think Ronald himself left a flaming bag of dog poop on everyone’s doorstep and keyed their cars on his way off the premises.
Now as the new fiscal year in Japan begins we can see that this anger wasn’t limited to mere online whining either. Japanese people seem to have united and hit McDonald’s where it hurts most: the bottom line.
In an announcement on 16 April, McDonald’s Holdings Company Japan President Sarah Casanova announced that the company currently sits on the largest deficit ever at a super-sized 38 billion yen (US$319M).