Anime series about guys who love Hello Kitty and friends seeks to hit emotional highs and lows.
Sanrio Boys
Sanrio’s marketing comes full circle, then keeps on going.
Smartphone game sees the handsome teens’ attentions pulled away from their key chains and plushies.
Hello Kitty’s parent company launches Twitter account for group of five beautiful boys who love Sanrio characters (and their merchandise).
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McDonald’s new Happy Meals offer up cute and practical Sanrio lifestyle goods
More foreign tourists than ever before in history visited Japan last month
The oldest tunnel in Japan is believed to be haunted, and strange things happen when we go there
Is the new Shinkansen Train Desk ticket worth it?
Randomly running into a great sushi lunch like this is one of the best things about eating in Tokyo
Arrest proves a common Japanese saying about apologies and police
Starbucks reopens at Shibuya Scramble Crossing with new look and design concept
Beautiful Sailor Moon manhole cover coasters being given out for free by Tokyo tourist center
Disney princesses get official manga makeovers for Manga Princess Cafe opening in Tokyo
What’s it like traversing Tokyo using only wheelchair accessible routes?
Weekly
- McDonald’s new Happy Meals offer up cute and practical Sanrio lifestyle goods
- Disney princesses get official manga makeovers for Manga Princess Cafe opening in Tokyo
We try out “Chan Ramen”, an underground type of ramen popular in the ramen community- Starbucks reopens at Shibuya Scramble Crossing with new look and design concept
Beautiful new Final Fantasy T-shirt collection on the way from Uniqlo【Photos】
Foreign English teachers in Japan pick their favorite Japanese-language phrases【Survey】- Is the new Shinkansen Train Desk ticket worth it?
- More foreign tourists than ever before in history visited Japan last month
There’s a park inside Japan where you can also see Japan inside the park
Japanese convenience store packs a whole bento into an onigiri rice ball
Monthly
- McDonald’s new Happy Meals offer up cute and practical Sanrio lifestyle goods
Studio Ghibli releases Kiki’s Delivery Service chocolate cake pouches in Japan
Japan’s bone-breaking and record-breaking roller coaster is permanently shutting down
New definition of “Japanese whiskey” goes into effect to prevent fakes from fooling overseas buyers
Foreign passenger shoves conductor on one of the last full runs for Japan’s Thunderbird train
Our Japanese reporter visits Costco in the U.S., finds super American and very Japanese things
Kyoto bans tourists from geisha alleys in Gion, with fines for those who don’t follow rules
Studio Ghibli unveils Mother’s Day gift set that captures the love in My Neighbour Totoro
Domino’s Japan now sells…pizza ears?
New Japanese KitKat flavour stars Sanrio characters, including Hello Kitty
Yearly
Sales of Japan’s most convenient train ticket/shopping payment cards suspended indefinitely
Sold-out Studio Ghibli desktop humidifiers are back so Totoro can help you through the dry season
Japanese government to make first change to romanization spelling rules since the 1950s
Ghibli founders Toshio Suzuki and Hayao Miyazaki contribute to Japanese whisky Totoro label design
Doraemon found buried at sea as scene from 1993 anime becomes real life【Photos】
Tokyo’s most famous Starbucks is closed
One Piece characters’ nationalities revealed, but fans have mixed opinions
We asked a Uniqlo employee what four things we should buy and their suggestions didn’t disappoint
Princesses, fruits, and blacksmiths: Study reveals the 30 most unusual family names in Japan
Studio Ghibli’s new desktop Howl’s Moving Castle will take your stationery on an adventure
RECOMMENDED STORIES
Arrest proves a common Japanese saying about apologies and police
Starbucks reopens at Shibuya Scramble Crossing with new look and design concept
Beautiful Sailor Moon manhole cover coasters being given out for free by Tokyo tourist center
Disney princesses get official manga makeovers for Manga Princess Cafe opening in Tokyo
What’s it like traversing Tokyo using only wheelchair accessible routes?
Beautiful new Final Fantasy T-shirt collection on the way from Uniqlo【Photos】
There’s a park inside Japan where you can also see Japan inside the park
Amazing photos of off-the-beaten-path Japanese castles to add to your travel wish list【Photos】
JR East attempts to unite train-photographing otaku with new social media group
Osaka’s creepy cute mascot speaks for first time, adds more fuel the creepy OR cute debate【Video】
Our reporter takes her 71-year-old mother to a visual kei concert for the first time
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