Sanrio Boys

Cute boys chasing each other, crying in the rain showcased in Sanrio Boys anime preview【Video】

Anime series about guys who love Hello Kitty and friends seeks to hit emotional highs and lows.

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The Sanrio Boys, the guys who love Hello Kitty and Co., are getting their own anime series

Sanrio’s marketing comes full circle, then keeps on going.

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Japan’s Sanrio Boys are ready to love not just Hello Kitty, but you too in new dating simulator

Smartphone game sees the handsome teens’ attentions pulled away from their key chains and plushies.

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Sanrio creates characters to promote characters to promote merchandise with new Sanrio Boys group

Hello Kitty’s parent company launches Twitter account for group of five beautiful boys who love Sanrio characters (and their merchandise).

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