Sanrio

Hello Kitty isn’t a cat!? We called Sanrio to find out!

Hello Kitty isn’t a cat!? We called Sanrio to find out!

By now you’ve probably read the earth-shattering, heart-rending news that Hello Kitty’s own copyright holder Sanrio recently alleged that the world’s most famous bow-sporting feline isn’t actually a cat. If, like me, you’re a huge fan of Japan’s unofficial mascot, you probably already started going through the five stages of grief, too.

I, however, never got past denial. Instead, I picked up the phone and called Sanrio’s PR department in Japan. My findings will bring your suffering heart some relief.

Read More

Hello Kitty as we’ve never seen her before: Drawn by Osamu Tezuka, The God of Manga

Hello Kitty as we’ve never seen her before: Drawn by Osamu Tezuka, The God of Manga

Revered as “The God of Manga,” the late Osamu Tezuka is simultaneously Japan’s most revered and prolific comic artist. More than 700 manga series sprang from the mind of the tireless Tezuka, but even with that busy schedule, he still found time to draw his version of Japan’s most famous cat, Hello Kitty, combining her with one of his most-used characters.

Read More

Noodle-tossing bunny is the most random, hypnotic Vine you’ll see today

Noodle-tossing bunny is the most random, hypnotic Vine you’ll see today

While she may not be quite so well-known abroad, My Melody, one of cute factory Sanrio’s many mascots, is kind of a big deal here in Japan. Over at the Sanrio Puroland theme park, throngs of kids and women old enough to know better flip out and squeal with delight at the very sight of the hood-wearing bunny, and Sanrio makes a small fortune each year from My Melody-themed merchandise.

But none of that really explains this video recently released by Sanrio Puroland, which plays an endless loop of My Melody aggressively tossing noodles in a sieve. In total silence.

Read More

Hello Kitty takes to the stage for the Sanrio musical【Photos】

Hello Kitty takes to the stage for the Sanrio musical【Photos】

We recently paid a visit to Sanrio Puroland, the Tokyo amusement park dedicated to the characters created by the company that gave the world Hello Kitty. After arriving, our first order of business was grabbing an adorable Kitty-chan burger and My Melody stack of pancakes.

But cute character-based food is only half of the recipe for a successful theme park in Japan. The other is live shows, so we grabbed a seat for the park’s Hello Kitty musical, where we snapped pictures and even recorded a couple videos.

Read More

Hello Kitty producers appear to be losing touch with reality

Hello Kitty producers appear to be losing touch with reality

For around four decades Sanrio has been pumping out character merchandise at an increasing rate. Headlined by Japanese kawaii icon Hello Kitty, they boast hundreds of characters, some of which thrive and others that just kind of hang around.

Indeed, the company has never faltered in their mission to continuously create cuteness for our amusement and expendable cash. However, to do so must require long hours at the drawing table penciling in adorable black pupils in just the right proportion to fit the squishiest round face you ever gosh darned seen.

In doing so they seemed to have forgotten what an actual human head looks like adrift in their ocean of chubby puppies and fruit-eared kitties. That has to be the only reason to explain this cardboard cutout posted on Twitter recently in which no person’s face could possibly fit properly.

Read More

We visit the Hello Kitty theme park to eat an adorable Sanrio meal

We visit the Hello Kitty theme park to eat an adorable Sanrio meal

Even though it doesn’t boast the kind of attendance numbers that Tokyo Disneyland gets, Hello Kitty actually has her own theme park in Japan. Located in Tokyo’s northwestern Tama New Town district, Sanrio Puroland is dedicated to the beloved feline and her Sanrio brethren.

Puroland has the rides and shows you’d expect from an amusement park that was created to help fans spend the day with their favorite fictional characters. This being Japan, though, you also need special munchies to draw people to a destination, which Puroland has with its lineup of cute, colorful Sanrio foods.

Read More

Hello Kitty IT gadgets now capturing hearts of Japanese netizens, and we can definitely see why!

Hello Kitty IT gadgets now capturing hearts of Japanese netizens, and we can definitely see why!

Now, we know that not all technology may be good, and there are plenty of stories out there, be they movies or novels, of technology run amok. But you have to admit there are times when you just have to love technology, like when it comes in a cute, pop form that allows you to carry around large amounts of data in style. Yes, readers,we present to you these adorable Mimobot and Sanrio collaborative flash drives from Mimoco — they’re currently generating a bit of a buzz on online here in Japan, and we dare anyone out there to say that the results of the collaboration aren’t über cute!

Read More

It’s the annual Sanrio Character Ranking! But could something be amiss in the kingdom of Sanrio?

It’s the annual Sanrio Character Ranking! But could something be amiss in the kingdom of Sanrio?

Okay, we have a question for you. How many of you personally know someone who’s fallen under the spell of Sanrio? We’re guessing, quite a lot. The sheer number of characters the company has come up with during its 54-year history is truly amazing, not to mention the immense appeal and popularity some of these characters enjoy across the world. Even if you’re not a passionate fan, if you have even a remote fondness for anything kawaii, then you’re bound to have a favorite Sanrio character, which is why Sanrio has a popularity poll for its characters each year, called the Sanrio Character Ranking.

Now, considering that most people probably think of Hello Kitty as the undisputed queen of Sanrio, you may expect the international feline celebrity to have an iron-clad hold on the top place in the rankings, but apparently, that hasn’t always been the case. This year in particular, the preliminary results from the first stage of the polls seem to be surprising Sanrio fans, specifically with regards to the votes Hello Kitty has managed, or not managed for that matter, to earn. Could it be that there’s something amiss with Hello Kitty’s reign over the kingdom of Sanrio?

Read More

Meet the most unmotivated Sanrio character ever — Gudetama, the lazy egg!

Meet the most unmotivated Sanrio character ever — Gudetama, the lazy egg!

We’ve introduced an anthropomorphized food character from Sanrio before on our site, but we now have another one that we’re keen to share with you, just because his personality (although we’re not quite sure if that word applies even when the subject isn’t a person, or even an animal) is so unconventional and unexpected. That’s right, if you thought all Sanrio characters were good and cheery, you may have to think again. Ladies and gentlemen, meet Gudetama, the lazy egg who doesn’t seem to want to do anything at all!

Read More

Those freaky Hello Kitty contact lenses are back, and this time she brought friends!

Those freaky Hello Kitty contact lenses are back, and this time she brought friends!

As cute as we thought they were, when we first heard about Hello Kitty contact lenses last summer, we weren’t entirely sure they’d catch on. Was there really a market for this kind of thing, particularly at the contacts’ price point of 5,800 yen (US$57) per set?

You should never underestimate Japan’s queen of licensed merchandise though, as Kitty-chan’s making a return trip to people’s irises, and this time, she’s even bringing a couple of her Sanrio pals with her. And it’s not just fashion that marches along, but technology and production techniques, too, as the new contacts cost less than half what the old ones did.

Read More

Sanrio’s Gudetama 1st anime short streamed

Sanrio’s Gudetama 1st anime short streamed

Sanrio began streaming the first animated short for its new character Gudetama on Monday. The anime aired with an accompanying game segment as part of the weekday family news program Asa Chan (Morning Chance), which debuted on TBS at 6:54 a.m.

Read More

Kiki & Lala Cafe in Tokyo now serving up star shaped burgers and more!【Photos】

Kiki & Lala Cafe in Tokyo now serving up star shaped burgers and more!【Photos】

Last year, Japan’s most successful creator of cute characters, Sanrio, melted our hearts with the whimsical My Melody pop-up cafe. This spring, they’re working their cute-making magic once again to bring us a limited-time Kiki & Lala (Little Twin Stars) Cafe in the newly opened Shibuya Parco Part 1 mall in Toyko! Twin power for double the cuteness!

Read More

Costume of Sanrio’s newest character lets you look like a fish without smelling like one

Costume of Sanrio’s newest character lets you look like a fish without smelling like one

In its never-ending quest for new, cute things, Japan sometimes latches onto things that the rest of the world might not apply the adjective to. It’s understandable when someone sees Hello Kitty or Totoro and squeals “Kawaii!, but by some twisted criteria, The Nightmare Before Christmas’ Jack Skellington and the rabbit Usavich, with his creepy drugged-looking eyes, are als considered “cute”.

So perhaps it’s not too surprising that you can now get a costume that turns you into the latest character from adorable mascot king Sanrio, despite that character being a filet of salmon.

Read More

Sanrio’s Evangelion line-up keeps getting cuter and cuter

Sanrio’s Evangelion line-up keeps getting cuter and cuter

Yes, you read that correctly. Sanrio has a line of Evangelion merchandise. Naturally, it’s all adorable.

Called “Eva Micro Macro,” the line was announced late last year, and already includes smartphone cases, with t-shirts to come in April 2014.

Read More

Sanrio’s newest cutsy character, an anthropomorphic salmon fillet, set for major debut, grisly death

Sanrio’s newest cutsy character, an anthropomorphic salmon fillet, set for major debut, grisly death

Japan never fails to amaze when it comes to transforming the quotidian into cute. I mean, this is the country that turns cucumber-stealing, human-throttling swamp monsters into adorable toys for kids. The country’s latest go at cute-ification comes from Hello Kitty producing toy company Sanrio: Kirimi-chan, a walking, talking salmon fillet, who is set to debut next month with a line of kawaii craziness.

Read More

My Melody lucky bag turns out to be slightly unlucky

My Melody lucky bag turns out to be slightly unlucky

Buying a fukubukuro (lucky bag) is one of the most anticipated thrills during New Year’s in Japan. Although what’s in the bag is a mystery until you’ve paid for it, the goods in the bag are usually worth more than the price you pay for the fukubukuro, so most of the time it is indeed a “lucky” buy.

Depending on your luck, you might not get something you desperately want or need in the bag, but even that wouldn’t dampen your day as much as what this Japanese Twitter user found in her slightly “unlucky” My Melody fukubukuro.

Read More

Happy Birthday, Hello Kitty!

Happy Birthday, Hello Kitty!

Have you wondered just how old Hello Kitty is? We know her dimensions (five apples tall, with a weight of three apples), but we never really stop to think about how old this adorable little cat is. Surely she’s still in her early 20s, right? How else could someone have the energy to work so many different jobs??

Well, if you thought so, you’re wrong! Hello Kitty was born on this day 39 years ago.

That’s right, the cutest kitty in the world is almost 40!

Read More

My Melody and friends featured at pop-up cafe in Tokyo

My Melody and friends featured at pop-up cafe in Tokyo

Hello Kitty has always taken center stage when it comes to Sanrio characters. But now My Melody is getting her shot at an extremely popular limited-time only pop-up cafe in Tokyo. Even My Melody’s rival, Kuromi is making an appearance at this cute cafe, which features lattes, cakes, and light snacks with the faces of My Melody and friends.

Read More

Why can’t Hello Kitty seem to keep a steady job?

Why can’t Hello Kitty seem to keep a steady job?

Starting with Hello Kitty’s first appearance on a vinyl coin purse in 1974, Japan’s favorite cartoon cat has been popping up all over the place! Her trademark image graces a wide range of items, from apparel to accessories and a vast array of tools and trinkets, not to mention toys and sometimes food. Sometimes she appears as a fashion-forward feline, or a cutesy maid, maybe an accomplished office worker, or even an Eva pilot!

We now understand that she works so hard to pay off her company’s debt, but that still begs the question of why the cat-woman can’t build a career in a single line of work. If I jumped ship and found new jobs as fast and frequently as Hello Kitty, I could never gain the trust of any future employers, so what is it about Hello Kitty’s methods that rakes in the moolah?

Read More

Trick or Treat! A concise guide to Halloween attractions in Japan

Trick or Treat! A concise guide to Halloween attractions in Japan

Halloween has become one of the three largest Western-influenced events celebrated in Japan following Christmas and Valentines’ Day. Though the spooky festival’s cultural origins are not the reason why the celebrations are observed, the Japanese do enjoy getting decked in themed costumes, thus making it a major commercial celebration for many.

The widespread popularity of the festival has resulted in confectionary makers rolling out Halloween-themed goodies, restaurants preparing Halloween-inspired menus, fashion outlets retailing Halloween-related costumes and accessories, and of course, entertainment facilities going all out with Halloween events.

We’ve put together a concise guide to some of the Halloween festivities taking place this year, so if you’re planning a trip to Japan during this season, here’s what you can expect!

Read More

  1. 1
  2. 2
Follow

Get every new post delivered to your Inbox.

Join 15,311 other followers