Sanrio

Bandai opens beauty shop with Japanese anime cosmetics from popular franchises like Sailor Moon

Tokyo finally has an actual store filled with beauty and fashion goods aimed at anime-loving adults!

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Time to vote for your favourite in Japan’s Sanrio Character Curry Election

As you’d see in any election race, there are sweet characters, stern faces and some crazy candidates you’d never think would win…

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Sanrio characters assemble at Tama-Center Station, one of them is too lazy to walk by himself

Which Sanrio character is so unmotivated he has to be pushed on a cart? Hint: You probably know egg-xactly which one we’re talking about!

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Make a happy occasion even happier with these Sanrio-themed birth registration forms!

How would you like to make the  birth of your child official with a Hello Kitty or My Melody birth registration form?

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Good God, what is that crab doing to Hello Kitty?!? 【Photos】

Perhaps Hello Crab was a secret best left undiscovered.

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Is this cute coin bank the ultimate expression of Hello Kitty’s true reason for existing?

Cynics would say yes, fans would say maybe.

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Hello Kitty joins Mario Maker, may possibly break Japanese-ness level-measuring equipment 【Video】

Arrival of Kitty-chan and fellow Sanrio character My Melody is the most Japanese thing since schoolgirl outfit Pikachu.

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Godzilla and Gudetama is the cutest collaboration between a terrifying monster and lazy egg ever!

Even Godzilla feels lethargic some days!

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Sanrio characters Gudetama and Pom Pom Purin are now sweeter than ever as donuts 【Photos】

Gudetama the fried egg looks just as good as a completely different kind of food.

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Video of lazy egg Gudetama cleaning up goes viral on Twitter【Video】

Even Gudetama occasionally cleans up after himself, which is more than we can say about some of our roommates in the past.
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Superhero Hello Kitty robot Ichigoman is back with a new manga!

Japan’s cutest superhero is back to save the world!

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Gudetama the lazy egg comes to Kyoto—as Japanese-style cafe treats!

For a limited time, the MACCHA HOUSE cafe in Kyoto will be collaborating with Sanrio’s well-loved apathetic egg, Gudetama!

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Hello Kitty-branded instant cameras, so you can shake it like a Polaroid in 2016!

Is Hello Kitty cute enough to get an analog camera to sell in 2016?

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New kendama featuring Hello Kitty makes the traditional Japanese game super cute!

If you’ve been waiting, now is the perfect time to take up the traditional children’s game!

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Awesome huggable Sanrio ad in Tokyo makes us wish all marketing was stuffed animal-based【Pics】

Pom Pom Purin celebrating 20th birthday in grand style in Shinjuku Station, adorable butthole and all…

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Eat these new desserts and celebrate the weirdest Easter ever with the lazy egg Gudetama

Gudetama looks to replace the Easter Bunny by doing basically…nothing.

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Our reporters become Kiki and Lala Lolitas at transformation salon in Harajuku

We sent two of our Japanese writers to dress up in matching Kiki & Lala Little Twin Stars cosplay in Harajuku!

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Someone is making new Hello Kitty flip phone in 2016…and we actually kind of want one!

Tired of the battle between iOS and Android? Time to get a Hello Kitty flip phone!

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These Hello Kitty shoes might be too cute to wear…but that won’t stop us from trying!

Looking for some cute kicks to get yourself ready for spring? Then it’s time to check out this collaboration between IROnna and Sanrio!

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Hello Kitty Data Leak: If you have a SantrioTown account, you might want to change your password

Misconfigured database left SanrioTown user information openly accessible.

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