Sanrio

We love Gudetama so much, we turn him into adorable okonomiyaki pancakes and eat him!

Remeber Gudetama, the lazy egg character from Hello Kitty owner Sanrio? Well, it turns out that the unmotivated egg with an extremely unmascot-like personality has gained quite a following in Japan. Apparently, his soft appearance and to an even greater extent, his lazy disposition, which prompts him to mutter phrases like “I have no strength” and “I can’t feel motivated enough to do anything” have earned him considerable popularity. In fact, he’s popular enough to have had his very own character cafe for a limited time in the past, and recently, he’s been collaborating with Dotonbori, a chain of restaurants that serves okonomiyaki, which are Japanese pancakes containing various ingredients such as cabbage, meat and seafood.

That’s right, at Dotonbori, you can use actual eggs to add realistic Gudetama faces to your food. Now, that sounded like too much fun to pass up, so our reporters from our Japanese sister site went to one of the Dotobori shops and actually tried it!  Read More

Sanrio character My Melody’s new cafe may be Tokyo’s cutest (and pinkest) yet

Although Hello Kitty is its most recognizable icon, she’s not the only star in the Sanrio lineup of cute mascot characters. Pink-hooded rabbit My Melody also has a loyal fanbase since her debut in 1975, and starting this month, she’ll be getting her own cafe in Tokyo, complete with palate-pleasing pink parfaits, curry, and special My Melody merchandise you won’t be able to find anywhere else.

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Everything you ever needed to know about Hello Kitty… and some things you didn’t

The world’s most favorite mouthless cat recently turned 40 last year, but despite being around for four decades and having her likeness reproduced on nearly every item of clothing, stationary, and household good imaginable, there is a lot more to know about Hello Kitty than you probably realized, like her real name, her family members, and the fact that… she’s not exactly a cat after all?

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Zombies are invading Sanrio’s Puroland for one night

Obaken, a Japanese company known for its terrifying haunted house puzzles and overnight “zombie camps,” will be invading Sanrio‘s Puroland theme park with a horde of hungry zombies. Your mission is simply to survive.

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Hello Kitty goes to space in awesome junior high science experiment 【Video】

Fans’ love for Hello Kitty has taken her all over the word. Aside from her many enterprises in her native Japan, Sanrio’s most famous mascot has been at the center of ventures in the U.S., Taiwan, and China. You could even say the character’s popularity has reached astronomical proportions, just like Kitty-chan herself did when she made a trip into space as part of an awesome junior high school science experiment.

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Childhoods ruined in China as Hello Kitty Park leaves visitors disappointed

Hopes were high when Hello Kitty Park officially opened its doors on February 4 in Zhejiang Province, China. The largest Hello Kitty theme park in the world, Hello Kitty Park was backed by Kitty-chan’s creators Sanrio and The Hettema Group, a California-based theme park design company. Unfortunately for Kitty fans, however, the park has been widely blasted online during its initial opening period for its underwhelming attractions, small size, and rumours of fake Kitty goods.

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McDonald’s Korea now serving up Hello Kitty in cute Sanrio costumes

Hello Kitty has been quite the busy cat celebrating her 40th birthday. Earlier this year, she was making rounds at theatres in Japan dressed as characters from Rurouni Kenshin, and now she has crossed the ocean to make an appearance at McDonald’s in Korea. This time, she’s cosplaying as some of her fellow Sanrio mates. Check out the cute kitty after the jump!

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Hello Kitty now makes 90% of her money abroad

After 40 years of hard work, Japan’s precious Hello Kitty character (affectionately known as Kitty-chan in Japan), has brought Japanese “kawaii” to all corners of the globe. It hasn’t been all fun and games for her though; she has had to work really hard to keep her parent company, Sanrio, afloat.

But now, thanks to Kitty-chan’s popularity overseas and her success branching into other markets, Sanrio isn’t just floating, it’s positively surfing on waves of international profit.

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“Hello Kitty Park” in China is set to open on New Year’s Day!

The various Disney-operated theme parks scattered throughout the world have brought joy to children (and grown-ups!) for decades. Disney’s major character contribution is none other than Mickey Mouse, who has grown to become one of the most recognizable cultural icons on the world scene. But how about a famous cultural export from Japan? Why, that would be Hello Kitty, of course!

Sanrio’s darling may be celebrating her 40th birthday this month, but she’s showing no signs of slowing down. In fact, her birthday celebration comes along with a recent announcement that a new “Hello Kitty Park” will open in China early next year! Along with plans for the upcoming Shanghai Disneyland, China sure seems to be on a roll these days making children’s dreams come true. More details about the park after the jump.

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Looking for the best kabe-don in Japan? Head to Puroland and find Daniel!

Between turning 40 and a host of confusion of what exactly she is, Hello Kitty has had quite a year. But we have news for the gijinka that’s going to make it a lot worse: Her boyfriend (catfriend? ginjinkafriend?) is out kabe-donning it up with any random stranger that walks by!

That’s right the once-lovable Daniel can now be found at Sanrio’s Puroland assuming the kabe-don position for anyone to waltz over and lock eyes with. This is the kind of betrayal that we doubt Hello Kitty will take in stride. And it’s not like she doesn’t know a crap ton of superpowered badasses!

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Here’s wishing you a Happy 40th, Hello Kitty!!

Exactly 40 years ago today, on November 1, a very special mascot character was born. The cat with an adorable oversized head, named Hello Kitty, has since been an excellent ambassador for the Japanese “Kawaii” culture, and as we all know, has come to be loved around the world. And in honor of what can arguably be called Japan’s most famous export ever, we wanted to wish Hello Kitty a heartfelt Happy Birthday on this special day. Plus, we even have a delightful little video from Sanrio to share with you that takes you through 40 years of Hello Kitty’s history! 

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New cafe in Harajuku serves up Pom Pom Purin-shaped cuisine, attracts fans and pop idols alike

Despite being nowhere near as famous as his feline counterpart abroad, Sanrio’s Pom Pom Purin has a very loyal fan base in his homeland, so much so that the pastel-yellow “pudding” dog managed to clinch fourth place in this year’s Sanrio Character Ranking, at one point leading the pack.

But while Hello Kitty, My Melody and Kiki & Lala have all been given their own themed cafes, poor old’ Pom Pom has had to wait on the sidelines like the patient pup he is. But by the looks of it, the first ever Pom Pom Purin Cafe was well worth the wait, with the Harajuku location boasting a super-kawaii menu with meals, desserts and drinks featuring everyone’s favorite Sanrio canine as well as adorable merchandise available only at the cafe.

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Gudetama the lazy egg now being served as actual dish, looks absolutely adorable!

Remember Gudetama, the apathetic anthropomorphized egg character from Sanrio with no desire whatsoever to do anything at all? Well, it seems the most unmotivated character we’ve ever seen from Sanrio has actually gotten down to business, if only for a limited time. That’s right, Gudetama now has his very own cafe at the Village Vanguard Diner at the Yokohama Lumine, and he appears in the menu as an edible ingredient, which we guess isn’t so improbable, since he is an egg, after all.  And boy, does he look adorable as part of a dish — definitely good enough to eat!

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Rurouni Kitty! Sanrio’s beloved cat cosplays as anime’s iconic swordsman in plushie form

Japanese movie-goers are currently enjoying the third live-action Rurouni Kenshin film. The franchise is now a certified two-decade hit, debuting as a manga in 1994 before its 1996 anime adaptation and recent film trilogy, and it owes much of its success to the popularity of main character Himura Kenshin.

What makes Kenshin so compelling is that despite his formidable swordsmanship, he’s portrayed as consistently kindhearted and good-natured. In certain scenes, he comes off as downright cute, but Kenshin has never been quite as adorable as this stuffed animal of Hello Kitty cosplaying as the scarred warrior.

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Watch Hello Kitty shape-shift before your very eyes with this insanely cute Rubik’s Cube

Now that she’s hit the big 4-0, Hello Kitty has been getting up to all sorts of mischief. She’s posed for the god of manga, been caught in hotel rooms and even joined the mile-high club.

However, Ms Kitty once had more cerebral pursuits in mind, having conquered the Rubik’s Cube by becoming one with it…literally. We take a look at the unique Hello Kitty puzzle – an awesomely cute mind-bender that offers a great sense of accomplishment to those who want to reconstruct the deconstructed cat.

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My Melody dental clinic opens in Saitama: Sanrio faces its greatest licensing challenge yet

Sanrio and its vast array of cute characters such as Hello Kitty and My Melody have been seen on nearly every product imaginable – from contact lenses to passenger aircraft, they have made things just that much cuter. Hello Kitty was even able to explain forms of South African torture in her adorable dictionary.

But Sanrio may have bitten off more than they can chew with the Hearts Dental Clinic in Soka City, Saitama Prefecture. Is the sweetly disarming image of the hooded bunny My Melody enough to calm the considerable fears of children visiting the dentist?

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Crotchless Hello Kitty panties coming soon…for smartphones?!?

As technology continues to advance and influence the way we communicate, it’s important for rules of etiquette to evolve along with the devices we use to keep in touch with each other. For example, by now most of us know not to type our emails in all caps and to turn off our cell phones inside movie theaters.

So why is it that we’ve learned to mind our manners in those situations, yet continue to commit the social faux pas of not making our iPhones wear proper underwear? That seems to be the question Bandai asked, and now we have the answer in the form of Hello Kitty panties for smartphones.

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Hello Kitty isn’t a cat!? We called Sanrio to find out!

By now you’ve probably read the earth-shattering, heart-rending news that Hello Kitty’s own copyright holder Sanrio recently alleged that the world’s most famous bow-sporting feline isn’t actually a cat. If, like me, you’re a huge fan of Japan’s unofficial mascot, you probably already started going through the five stages of grief, too.

I, however, never got past denial. Instead, I picked up the phone and called Sanrio’s PR department in Japan. My findings will bring your suffering heart some relief.

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Hello Kitty as we’ve never seen her before: Drawn by Osamu Tezuka, The God of Manga

Revered as “The God of Manga,” the late Osamu Tezuka is simultaneously Japan’s most revered and prolific comic artist. More than 700 manga series sprang from the mind of the tireless Tezuka, but even with that busy schedule, he still found time to draw his version of Japan’s most famous cat, Hello Kitty, combining her with one of his most-used characters.

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Noodle-tossing bunny is the most random, hypnotic Vine you’ll see today

While she may not be quite so well-known abroad, My Melody, one of cute factory Sanrio’s many mascots, is kind of a big deal here in Japan. Over at the Sanrio Puroland theme park, throngs of kids and women old enough to know better flip out and squeal with delight at the very sight of the hood-wearing bunny, and Sanrio makes a small fortune each year from My Melody-themed merchandise.

But none of that really explains this video recently released by Sanrio Puroland, which plays an endless loop of My Melody aggressively tossing noodles in a sieve. In total silence.

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