That’s what you get for trying to be the alpha kitty!
This is the first time ever for Sanrio’s cute cat to team up with a western-made film.
It’s been a long wait since this exciting lineup was announced, but cute things come to those who wait!
Declare your love for iconic characters at this temporary Shinjuku store with their elegant jewelry.
The cute and delicious treat is only available for a limited time.
Fans of magical girls and Sanrio, rejoice–this is truly a collaboration destined by moonlight.
The team at Vox shed light onto the development and popularity of the lovable egg with a bum.
Hello Kitty’s frog buddy sits with lonely diners, entices with adorable, delicious food and drinks.
Sanrio’s marketing comes full circle, then keeps on going.
For the bride who needs everything Hello Kitty in her life!
Who’s craving some “Stressful Society Noodles?”
For some people, living an idyllic life of apples and cake is hard to relate to. For those people the makers of Hello Kitty bring you Aggretsuko.
Dear Daniel joins Hello Kitty to bring cuteness and love to a collection of themed meals and drinks.
Chain expands to new city and adds traditional local favorites to the menu.
Sanrio made the egg a star, then this cafe made his butt a marshmallow.
Whether you’re plodding around the house or hibernating in your room, this versatile robe has you covered in more ways than one!
Which of these cute items do you think will really be appearing on the menu?
But they’re only available for a limited time, so you’d better hippity hoppity over there ASAP!
Smartphone game sees the handsome teens’ attentions pulled away from their key chains and plushies.
Can you guess what character Hello Kitty has teamed up with this time? Hint: it involves a famous character sporting very distinct eyebrows!