Sanrio

Let Japan’s beloved anime cat keep an eye on the road for you with the Hello Kitty Drive Recorder

It’s the cutest dashboard camera we’ve ever seen!

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New Yume Twins “Kawaii Monthly Box” from Tokyo ships cute Japanese items worldwide!

Now you can get a monthly supply of cute featuring characters from Sanrio, Neko Atsume, and Sailor Moon, all delivered straight to your door, no matter how far away you live!

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Hello Kitty dances the traditional Bon Odori dance on new Japanese summer kimono

People in Japan are commenting that they’ve never seen Hello Kitty’s limbs move like this before.

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Rascal the Raccoon and Hello Kitty team up for some ridiculously cute merchandise

Who knew that a raccoon in a cat suit would be the best thing we saw all day?

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Japanese lingerie brand brings out line of Sanrio anime bra sets for girls with smaller busts

Beauty is in the tiniest details.

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Bandai opens beauty shop with Japanese anime cosmetics from popular franchises like Sailor Moon

Tokyo finally has an actual store filled with beauty and fashion goods aimed at anime-loving adults!

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Time to vote for your favourite in Japan’s Sanrio Character Curry Election

As you’d see in any election race, there are sweet characters, stern faces and some crazy candidates you’d never think would win…

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Sanrio characters assemble at Tama-Center Station, one of them is too lazy to walk by himself

Which Sanrio character is so unmotivated he has to be pushed on a cart? Hint: You probably know egg-xactly which one we’re talking about!

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Make a happy occasion even happier with these Sanrio-themed birth registration forms!

How would you like to make the  birth of your child official with a Hello Kitty or My Melody birth registration form?

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Good God, what is that crab doing to Hello Kitty?!? 【Photos】

Perhaps Hello Crab was a secret best left undiscovered.

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Is this cute coin bank the ultimate expression of Hello Kitty’s true reason for existing?

Cynics would say yes, fans would say maybe.

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Hello Kitty joins Mario Maker, may possibly break Japanese-ness level-measuring equipment 【Video】

Arrival of Kitty-chan and fellow Sanrio character My Melody is the most Japanese thing since schoolgirl outfit Pikachu.

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Godzilla and Gudetama is the cutest collaboration between a terrifying monster and lazy egg ever!

Even Godzilla feels lethargic some days!

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Sanrio characters Gudetama and Pom Pom Purin are now sweeter than ever as donuts 【Photos】

Gudetama the fried egg looks just as good as a completely different kind of food.

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Video of lazy egg Gudetama cleaning up goes viral on Twitter【Video】

Even Gudetama occasionally cleans up after himself, which is more than we can say about some of our roommates in the past.
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Superhero Hello Kitty robot Ichigoman is back with a new manga!

Japan’s cutest superhero is back to save the world!

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Gudetama the lazy egg comes to Kyoto—as Japanese-style cafe treats!

For a limited time, the MACCHA HOUSE cafe in Kyoto will be collaborating with Sanrio’s well-loved apathetic egg, Gudetama!

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Hello Kitty-branded instant cameras, so you can shake it like a Polaroid in 2016!

Is Hello Kitty cute enough to get an analog camera to sell in 2016?

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New kendama featuring Hello Kitty makes the traditional Japanese game super cute!

If you’ve been waiting, now is the perfect time to take up the traditional children’s game!

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Awesome huggable Sanrio ad in Tokyo makes us wish all marketing was stuffed animal-based【Pics】

Pom Pom Purin celebrating 20th birthday in grand style in Shinjuku Station, adorable butthole and all…

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