Sanrio

Sanrio mascots promote pacifism on 70th anniversary of Japan’s surrender

On August 14, 1945, Japan announced its surrender to the Allied Forces it would come to be known as V-J Day before signing the Japanese Instrument of Surrender aboard the U.S.S. Missouri on September 2. This year marks the 70th anniversary of Japan’s surrender but the anniversary is also in the midst of debate over constitutional revisions with criticism honed in on Prime Minister Shinzo Abe.

Sanrio has seemingly voiced its option, albeit through the mouths of its popular mascots, in the latest issue of the company’s Ichigo Shimbun magazine. The magazine includes an article reflecting on the 70th anniversary of Japan’s surrender and is titled “Let’s think about what we can do for peace” with a sub-headline reading “No more war!” It calls for readers to research war through popular media and the memories of those who lived during that time.

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Website lets you make yourself into a Sanrio character for a virtual parade with Hello Kitty!

Do you love Hello Kitty? Of course, you do! Everybody does! But have you ever wanted to be as cute and adorable as Hello Kitty? If so, we have some excellent news for you: Sanrio recently unveiled a website that you can use to automatically make yourself a Sanrio character! It’s cute and easy, our two favorite things.

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Salmon-flavored Puccho candy – disgusting or delightful? 【Taste test】

Japan is well-known for its creative flavors when it comes to soda, snacks, and candy. Some are epically delicious. Others not so much. And this latest collaboration between Japanese candy company UHA and Hello Kitty’s Sanrio probably falls into the latter camp.

For those unaware, Sanrio has a wide variety of characters other than Hello Kitty, including KIRIMI-chan, a cute slice of sassy salted salmon. We’re not sure why an anthropomorphic fish fillet was chosen to be made into a UHA Puccho flavor, but it’s already happened so there’s nothing we can do but try it!

To see if this flavor is tasty or trash, we assigned our own brave RocketNews24 reporter P.K. Sanjun to try a few pieces for posterity. Does he savor the salty salmon goodness or does he spit it out? Read on to find out!

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Hello Kitty movie slated for 2019 release worldwide

It’s been a bit of a rough year for the kingpins of Japanese cuteness over at Sanrio Co. The mega-hit Frozen has been taking up a sizable share of the merchandising market regularly occupied by their geometric kitties and bunnies causing overseas income to slide by as much as 14.5 percent compared to the previous year.

Hello Kitty fans needn’t worry, however. That’s hardly enough to put the company in jeopardy, but it is causing Miss Kitty to unsheathe her claws and go on the attack. If movies like Frozen are going to cut in on Sanrio’s turf, well then, Sanrio will just have to return the favor.

So get ready, because the Hello Kitty movie is already in the works!

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Kitty-chan fans in Taiwan can now give birth at this Hello Kitty maternity clinic

Having been around since the 1970s, world-renown mouthless cat Hello Kitty is still going strong. In fact, she’s probably even more popular now that she has ever been before. Fans can indulge in nearly anything Hello Kitty-inspired that their hearts desire – from furnishing their entire house with Kitty-chan decor, to enjoying tea and sweets at Hello Kitty cafes, to spending a fun-filled day at the Sanrio theme park in Japan.

And just in case that weren’t enough, fans in Taiwan can now even give birth at an entirely Hello Kitty-decorated maternity clinic.

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Hello Kitty secures deal with Universal Orlando Resort, to open shop in Florida theme park!

Hello Kitty may be as cute as a button, and there’s no denying she’s one of the most popular and successful character franchises ever created. And while our beloved Ms. Kitty may have almost single-handedly repaid her parent company Sanrio’s debts, it seems she’s still keeping herself as busy as ever, as it was announced recently that she’ll be opening her very first shop in the Universal Orlando Resort later this year. Yes, while the international feline celebrity may have turned 40 last November, she’s showing no signs of slowing down —  but then again, somehow we didn’t think Ms.Kitty would be the type to enjoy early retirement!

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Sanrio 2015 mid-election polls show Hello Kitty losing to visual kei band by wide margin

From 10 May to 15 June voting is being held of the 30th annual Sanrio Character Ranking. This is where the company pits their vast library of cute characters such as Hello Kitty against each other in a popularity contest.

You can expect to see the top-ranking characters get the most exposure through merchandising and spokesperson deals for the rest of the year. And now with two weeks past and the preliminary results announced, many are surprised to see the fictional visual kei (think glam rock) group Shingan Crimsonz at the top of the list of 100 characters well ahead of cuteness stalwarts such as Hello Kitty and Little Twin Stars.

This has caused tremors in the cute character community with many suspecting that Japan’s homo-erotic fan fiction loving girls known as fujoshi may have formed a powerful voting bloc.

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Color your life with Sanrio’s Little Twin Stars & My Melody 40th anniversary collaboration menu

“THE GUEST café&diner” in Shibuya Parco PART 1 will be serving special menu items based on Sanrio’s popular characters “Little Twin Stars” and “My Melody” for their 40th Anniversary from June 4, for limited time only.

At the café, there will be special, original menu items including; “Little Twin Star & My Melody cake set”, “Kiki’s seafood curry rice, Lala’s Vegetable curry rice,” “My Melody & Little Twin Star’s Colorful Round Sushi,” and “Sundae with Rainbow Colored Snow Cone”, which comes with a balloon.

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We love Gudetama so much, we turn him into adorable okonomiyaki pancakes and eat him!

Remeber Gudetama, the lazy egg character from Hello Kitty owner Sanrio? Well, it turns out that the unmotivated egg with an extremely unmascot-like personality has gained quite a following in Japan. Apparently, his soft appearance and to an even greater extent, his lazy disposition, which prompts him to mutter phrases like “I have no strength” and “I can’t feel motivated enough to do anything” have earned him considerable popularity. In fact, he’s popular enough to have had his very own character cafe for a limited time in the past, and recently, he’s been collaborating with Dotonbori, a chain of restaurants that serves okonomiyaki, which are Japanese pancakes containing various ingredients such as cabbage, meat and seafood.

That’s right, at Dotonbori, you can use actual eggs to add realistic Gudetama faces to your food. Now, that sounded like too much fun to pass up, so our reporters from our Japanese sister site went to one of the Dotobori shops and actually tried it!  Read More

Sanrio character My Melody’s new cafe may be Tokyo’s cutest (and pinkest) yet

Although Hello Kitty is its most recognizable icon, she’s not the only star in the Sanrio lineup of cute mascot characters. Pink-hooded rabbit My Melody also has a loyal fanbase since her debut in 1975, and starting this month, she’ll be getting her own cafe in Tokyo, complete with palate-pleasing pink parfaits, curry, and special My Melody merchandise you won’t be able to find anywhere else.

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Everything you ever needed to know about Hello Kitty… and some things you didn’t

The world’s most favorite mouthless cat recently turned 40 last year, but despite being around for four decades and having her likeness reproduced on nearly every item of clothing, stationary, and household good imaginable, there is a lot more to know about Hello Kitty than you probably realized, like her real name, her family members, and the fact that… she’s not exactly a cat after all?

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Zombies are invading Sanrio’s Puroland for one night

Obaken, a Japanese company known for its terrifying haunted house puzzles and overnight “zombie camps,” will be invading Sanrio‘s Puroland theme park with a horde of hungry zombies. Your mission is simply to survive.

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Hello Kitty goes to space in awesome junior high science experiment 【Video】

Fans’ love for Hello Kitty has taken her all over the word. Aside from her many enterprises in her native Japan, Sanrio’s most famous mascot has been at the center of ventures in the U.S., Taiwan, and China. You could even say the character’s popularity has reached astronomical proportions, just like Kitty-chan herself did when she made a trip into space as part of an awesome junior high school science experiment.

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Childhoods ruined in China as Hello Kitty Park leaves visitors disappointed

Hopes were high when Hello Kitty Park officially opened its doors on February 4 in Zhejiang Province, China. The largest Hello Kitty theme park in the world, Hello Kitty Park was backed by Kitty-chan’s creators Sanrio and The Hettema Group, a California-based theme park design company. Unfortunately for Kitty fans, however, the park has been widely blasted online during its initial opening period for its underwhelming attractions, small size, and rumours of fake Kitty goods.

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McDonald’s Korea now serving up Hello Kitty in cute Sanrio costumes

Hello Kitty has been quite the busy cat celebrating her 40th birthday. Earlier this year, she was making rounds at theatres in Japan dressed as characters from Rurouni Kenshin, and now she has crossed the ocean to make an appearance at McDonald’s in Korea. This time, she’s cosplaying as some of her fellow Sanrio mates. Check out the cute kitty after the jump!

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Hello Kitty now makes 90% of her money abroad

After 40 years of hard work, Japan’s precious Hello Kitty character (affectionately known as Kitty-chan in Japan), has brought Japanese “kawaii” to all corners of the globe. It hasn’t been all fun and games for her though; she has had to work really hard to keep her parent company, Sanrio, afloat.

But now, thanks to Kitty-chan’s popularity overseas and her success branching into other markets, Sanrio isn’t just floating, it’s positively surfing on waves of international profit.

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“Hello Kitty Park” in China is set to open on New Year’s Day!

The various Disney-operated theme parks scattered throughout the world have brought joy to children (and grown-ups!) for decades. Disney’s major character contribution is none other than Mickey Mouse, who has grown to become one of the most recognizable cultural icons on the world scene. But how about a famous cultural export from Japan? Why, that would be Hello Kitty, of course!

Sanrio’s darling may be celebrating her 40th birthday this month, but she’s showing no signs of slowing down. In fact, her birthday celebration comes along with a recent announcement that a new “Hello Kitty Park” will open in China early next year! Along with plans for the upcoming Shanghai Disneyland, China sure seems to be on a roll these days making children’s dreams come true. More details about the park after the jump.

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Looking for the best kabe-don in Japan? Head to Puroland and find Daniel!

Between turning 40 and a host of confusion of what exactly she is, Hello Kitty has had quite a year. But we have news for the gijinka that’s going to make it a lot worse: Her boyfriend (catfriend? ginjinkafriend?) is out kabe-donning it up with any random stranger that walks by!

That’s right the once-lovable Daniel can now be found at Sanrio’s Puroland assuming the kabe-don position for anyone to waltz over and lock eyes with. This is the kind of betrayal that we doubt Hello Kitty will take in stride. And it’s not like she doesn’t know a crap ton of superpowered badasses!

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Here’s wishing you a Happy 40th, Hello Kitty!!

Exactly 40 years ago today, on November 1, a very special mascot character was born. The cat with an adorable oversized head, named Hello Kitty, has since been an excellent ambassador for the Japanese “Kawaii” culture, and as we all know, has come to be loved around the world. And in honor of what can arguably be called Japan’s most famous export ever, we wanted to wish Hello Kitty a heartfelt Happy Birthday on this special day. Plus, we even have a delightful little video from Sanrio to share with you that takes you through 40 years of Hello Kitty’s history! 

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New cafe in Harajuku serves up Pom Pom Purin-shaped cuisine, attracts fans and pop idols alike

Despite being nowhere near as famous as his feline counterpart abroad, Sanrio’s Pom Pom Purin has a very loyal fan base in his homeland, so much so that the pastel-yellow “pudding” dog managed to clinch fourth place in this year’s Sanrio Character Ranking, at one point leading the pack.

But while Hello Kitty, My Melody and Kiki & Lala have all been given their own themed cafes, poor old’ Pom Pom has had to wait on the sidelines like the patient pup he is. But by the looks of it, the first ever Pom Pom Purin Cafe was well worth the wait, with the Harajuku location boasting a super-kawaii menu with meals, desserts and drinks featuring everyone’s favorite Sanrio canine as well as adorable merchandise available only at the cafe.

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