We’ve brought to you many stories previously about how Hello Kitty isn’t picky at all about her jobs. Collaborating with other popular characters, operating hotels and restaurants, changing herself into various foods (and even going nude!) — you name it, she’s probably done it. Yes, she’s the internationally loved cat of all trades. And you may love her even more once you find out just why she’s been working so hard. Read More
Sanrio
Global, Japan- (copyright sales • Hello Kitty • Sanrio)
Last year, Sanrio unveiled Hello Kitty’s strawberry-eared superhero alter ego, Ichigoman (‘ichigo’ means ‘strawberry’ in Japanese).
According to official canon, Hello Kitty transforms into Ichigoman when she raises her strawberry smartphone into the air and, together with a crowd of enthusiastic supporters, shouts “power the kitty!” with the force of several million hertz.
As Ichigoman, Kitty uses her strawberry powers to fight monsters and other evils born from the hearts of the wicked. She’s also known to do quite a number on consumer’s wallets.
Now, after a year of going solo, Sanrio has finally given Ichigoman a partner to fight crime with: Darkgrapeman, a sidekick whose passion for justice is matched only by his fetish for latex.
Japan- (BDSM • Hello Kitty • latex • Sanrio • superheros)
Longtime readers of our site, or anyone who follows Japanese pop culture at all, has probably noticed that two of the country’s most heavily exploited media franchises are Evangelion and Hello Kitty.
In May, the inevitable finally happened when respective branding companies Groundworks and Sanrio teamed up to launch a line of crossover products to commemorate this fall’s release of the newest Evangelion movie, Evangelion: 3.0 You Can (Not) Redo.
Now, with the long-awaited film only a few weeks away, Japanese underwear maker 3RDWARE has joined the fray to outfit your First Child with adorable Eva x Hello Kitty boxer briefs.
Japan- (Evangelion • fashion • Hello Kitty • Sanrio • underwear)
From baked goods to blue hedgehogs, there’s nothing international superstar Hello Kitty won’t do to make a quick buck.
And now, ladies and gentlemen, our beloved “Kitty of All Trades,” the face of untainted feline innocence herself, has gone full-frontal.
Japan- (fashion • Funghi • Hello Kitty • Sanrio • video games)
Just about everyone knows Hello Kitty. The Japanese born cat of Sanrio, with her simple expression and cute little bow, has reached the far corners of the world. Hello Kitty, known as Kitty-chan in Japan, has made appearances on lunch boxes, debit cards, $5,000 necklaces, electric guitars, and even airplanes.
The expressionless white cat’s overwhelming popularity has spread throughout the world, prompting the creation of the Hello Kitty Cafe franchise in South Korea with locations in Seoul, Incheon, and Sinchon. One of our reporters, enamored by the cuteness that Japan’s most famous cat exudes, decided to pay a visit to Hello Kitty Cafe’s Seoul location.
Korea- (cafe • food • Hello Kitty • Kitty-chan • Sanrio • Seoul • South Korea • sweets • too cute to eat)
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Philip Kendall
Writer / Translator Hailing from Liverpool in the UK, Philip Kendall made Japan his second home in the summer of 2006 after dolefully abandoning his childhood dream of becoming a ghost buster.
Steven Simonitch
Writer/Translator Though a native of the San Francisco Bay Area, Steven currently resides in Nagano, Japan, where he is known by the old lady at the supermarket as “the white guy who always buys 2 packs of natto.
Master Blaster
Writer / Translator Master Blaster is the two-man translating team of Steven Le Blanc and Masami M.
Kay
Writer / Translator Kay is a native Japanese who has lived in Honolulu, Hawaii and Los Angeles, California. She currently resides in Tokyo and enjoys writing about a wide range of topics, including all things cute and glamorous.
Michelle Lynn Dinh
Writer / Translator Originally from California, Michelle is currently working as an assistant English teacher on the tiny island of Chiburi in Shimane prefecture.
Jessica Ocheltree
Writer / Translator Jessica Ocheltree is a freelance writer and editor living in the exciting, interesting and sometimes perplexing city of Tokyo.
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