In the mining town of Gällivare, located in the Swedish section of Lapland, the contestants have gathered. These men and women gritted their teeth as they walked through the streets in their heavy boots on the morning of 22 November with the frosty wind biting at their quickly reddening cheeks.
Red cheeks would serve them well, however. As would eyes that twinkle and a round belly that shakes when they laugh like a bowlful of jelly, for these world warriors were here to determine who was the World’s Best Santa.
And so, when the blood was mopped up and visions of sugar plums danced through the heads of little ones, it was Japan’s very own Kohei Yamashita who emerged victorious bringing his nation its first ever World’s Best Santa title.