In the west, there’s a wide range of stores selling affordable and cute fashion marketed towards teens, such as H&M, TopShop, Zara and Forever 21. But in Japan, one of the most popular places for picking up cute clothes is the interestingly named chain store Cecil McBee. With a name seemingly pilfered for some bizarre reason from Tulsa-born jazz musician Cecil McBee (he even tried to sue, but was unsuccessful), the chain has stores across Japan, with a main store located inside the trendy 109 shopping centre in Shibuya.
Now, however, the chain is branching out from fashion to release a range of educational books aimed at junior high school girls with adorably kawaii covers and illustrations. After all, you still want to look cute while you’re studying, don’t you?