New undulating sea anemone toy from Japan will have you staring for hours

From the makers of Goal!Goal!Goal! Bank and a wind-up shrimp toy comes a sea anemone for the home. Ieginchaku, a delightful play on words utilizing ie, the Japanese word for “house” and isoginchaku, the word for “sea anemone,” is a little toy/conversation piece that not only resembles those koosh balls you used to chuck at your sister, it moves on its own and comes with little plastic fish! Need a little more convincing before rushing out to buy this product? Take a look at the promotional video; the Ieginchaku really has to be seen in action to be fully appreciated.

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