Sega

Sega successor opens new arcade with a regional craft beer bar inside it

Multiple regional brewers and amazing taiyaki will keep you from getting too thirsty or hungry while you’re at Japan’s newest arcade.

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How to throw off your suit and shirt like a Like a Dragon tough guy, starring Mr. Sato【Videos】

The iconic scene from Sega’s over-the-top series might look like the sort of thing only video game tough guys can do, but Mr. Sato shows how to do it in real life.

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Sega celebrates graduation season with chalkboard art of iconic video game characters

A touching video clip culminates with some famous well-wishers sending a special message to this year’s graduating class.

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Turning your car into a Like a Dragon video game itasha can now get you paid and clothed

Kiryu on board.

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Why is there a wrestling ring in the Underground Arena fighting bar in Kabukicho?

Investigating the underbelly of Tokyo in one of its most notorious districts.

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Why don’t hosts in Kabukicho approach our female reporter any more?

Back when she was younger she couldn’t get away from them, so we visit a host club to find out what’s going on. 

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Is real Tokyo as dangerous as the Yakuza video games? Chapter 4: Not Like a Dragon

The fourth and final stop on Mr. Sato’s look at Kabukicho, the real-world Kamurocho.

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Is real Tokyo as dangerous as the Yakuza video games? Chapter 3: Crazy Town

Stories of blood, cockroaches, and the old days of Kabukicho, Tokyo’s real-world Kamurocho.

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Is real Tokyo as dangerous as the Yakuza video games? Chapter 2: Towards the Gray Darkness

Mr. Sato continues his night out in Kabukicho, the real-world Kamurocho.

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Is Tokyo’s real-world Kamurocho as dangerous as the Yakuza games’ setting? Mr. Sato investigates

Our ace reporter hits the streets in his Kiryu Kazama cosplay to talk to the people who know Kabukicho best.

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Two Sega fans get married in Japan, win at weddings with awesome Mega Drive wedding cake【Pics】

An edible Sega tower of power to mark the start of married life.

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Sega’s old arcade right outside Akihabara Station is closing, taking takeout cafe stand with it

Another summer, another closure announcement for a landmark Tokyo arcade.

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Sega’s old arcades are making money again as new owners announce 3.175-billion yen profit

Game centers are back in the black after a 2-billion-yen-plus loss just a year earlier.

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Sega begins Puyo Puyo Boot Camp to help bring eSports into more Japanese high schools

A place where kids can learn their power chains from their stairs.

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Man threatens to set fire to Sega offices, beat employees’ family members to death

Inability to handle gamer rage leads to arrest.

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Sega creates free digital omamori good luck charms to help you succeed at school and work

Characters from Yakuza, Virtua Fighter, and Sonic the Hedgehog want to give you a boost on test day or in your job interview.

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Sega name to be removed from all of its arcade branches in Japan as part of rebranding

Sayonara, Sega.

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Sega builds “world’s fastest gaming PC,” is giving it away for free (processor speed unknown)【Vid】

Video backs up claim that this is the fastest PC ever made (by one metric), and also possibly the craziest.

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Aomori tourism council makes super-hard tile-matching game using different apple varieties

You better know your Fuji apples from your San Fuji apples.

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”We came home.” Sega makes arcade comeback with new game center in Tokyo’s Ikebukuro district

Dry your tears, Sega fans. They’ve missed us too.

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