Sega’s been hiding a snarky message on its arcade bags for two years but no one noticed until now

After all, “playing it loud” was Nintendo’s thing.

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Hatsune Miku VR Future Live creators announce players will not be able to look up her skirt

What looked to be a breakthrough in the long battle to peep up the virtual superstar’s skirt turns out to be a dead end. 

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Old-School console war reignites: Sega releases mini Mega Drive/Genesis against tiny Nintendo NES

With Nintendo’s Classic Mini system filling fans with nostalgic euphoria, Sega couldn’t help cutting in on the action a few weeks later with their own mini system based on the Mega Drive (a.k.a. Genesis), preloaded with games but also allowing other cartridges to be plugged in.

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Our Japanese writers audition for upcoming Yakuza 6 game, get sexy pictures taken

We sent six of our most dashing writers to a photo studio for some glamour shots at an appearance in the new Yakuza 6 video game.

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Yakuza 6 lets you duke it out inside an ultra-detailed Japanese convenience store【Video】

Anyone who’s been to Japan knows that the convenience store is the prefect place to get snacks, pay your bills, buy adult material, and get into a fight. Wait, what?

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Purikura evolved: Design and print your own nail art with Sega’s new “Nail-Puri” machines【Video】

The machines are available at arcades and amusement centers in the “purikura” section and offer over 1,500 designs.

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Yakuza 6 to feature baddest Yakuza film dude of all time: Japanese actor Beat Takeshi 【Video】

Japanese actor and director “Beat” Takeshi Kitano is an instantly recognisable face over here in Japan, but westerners might be more familiar with him in his role as sadistic homeroom teacher Kitano in Battle Royale, or perhaps as the host of the madcap 1980s Japanese game show Takeshi’s Castle.

But it turns out that ol’ Beat is no longer just the face of Japanese TV and gritty movies, as he has recently joined a long line of celebrities lending their voices and images to video games. Check out Beat Takeshi’s appearance in the upcoming Sega game, Yakuza 6, in the following trailer.

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Preserve your gaming memories forever with these beautiful art pieces 【Pics】

Some people may think that video games are a mindless way to pass time, but anyone who’s spent a decent amount of time holding a controller knows that it can be so much more. Not only can games be mentally challenging, but you can even get pretty emotionally involved. You’ll always remember that moment when you beat that boss or finished that game for the first time.

One French artist is trying to preserve these memories for gamers around the world by creating beautiful art pieces that capture such special gaming moments in one-scene shots.

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Sega Games donating two million yen plus DLC revenues in four games to Nepal earthquake recovery

Some people don’t appreciate the way video game developers have so wholeheartedly embraced paid DLC, and it’s not hard to understand why. After already plunking down the money to buy the game itself, it’s kind of annoying to be constantly asked for nickels and dimes for tiny tidbits of content that some feel should have been included from the get-go.

But even if you’re irked by video game companies’ attempts to use DLC income to line their coffers, you’ll probably applaud the latest move by Sega Games, which is pledging to donate all the revenue from a collection of in-game purchases to recovery efforts stemming from the recent earthquake in Nepal.

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Sega has created a nail-art sticker printer and you can test it for free this weekend in Tokyo

What’s the only accessory you can wear 10 of but barely notice you’re donning them at all? Yup, nail art! Japan is all about colorful, creative decoration for the fingers and its nail art can get pretty fancy. But it can also get kind of pricey. As not everyone is gifted enough in the intricate craft of nail painting to do it themselves, DIY tricks have been cropping up, but they don’t always work as well as expected.

Renowned video game developer Sega has an answer to our nail woes. They have created a machine that prints specially shaped nail art stickers, so the average Jane (or Joe) can decorate their nails to their heart’s content. The machine is aptly named Nail Puri, short for nail purintaa (printer). What’s even better is that there will be a free demo of the machine in Ikebukuro this coming weekend!

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Sega to turn the addicting Puyo Puyo puzzle game into a live show in Tokyo for its 24th anniversary

If you live outside of Japan, you’d be forgiven if you said you’d never heard of a wildly popular tile-matching video game Puyo Puyo. The puzzle game may have been initially inspired by Tetris, but the combination of competitive gameplay, cute characters, and a fun storyline have gained a huge following in Japan since it was first launched there in 1991.

And to celebrate the 24 years since gamers first got addicted to arranging rows of colorful, little blobs, Sega is turning the game into a live show next month with a cast of Japanese idols, actresses and models.

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Retro freak: the new system that lets you play cartridges from 11 different classic game consoles

It’s a great time to be a retro gamer. The video game industry has reached a level of maturity that means there’re now decades worth of polished, legitimately enjoyable titles out there, often selling for just a fraction of the prices they commanded when new.

However, there’s one big hassle with working through an almost 30-year backlog of great games, and that’s having to hook up the half-dozen or so pieces of hardware that library is spread across. One Japanese company is proposing a solution, though, with a single console that’ll play just about any cartridge made in the 16-bit era.

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Fans mourn Sega’s exit from the console video game market, fume over new “Sega Games” name

As we talked about earlier this month, Sega Sammy Holdings, the parent company that now controls one-time video gaming pioneer Sega, is looking to seriously overhaul its structure and business operations. Statements from the conglomerate have stressed that this is an ongoing process, but one of the first steps seems to be Sega ditching the console video game business to focus on what it considers the areas of biggest growth, mobile and online PC games.

It’s a bittersweet day for the Sega faithful who over the last two decades watched the company’s fortunes take a downturn along with the arcade game market. Perhaps Sega’s new focus will finally help it rebound to the heights of its glory days. For the time being, though, Internet commenters have taken to their keyboards to voice their sorrow over how much they’ll miss its wares (both hard and soft), and also to ponder the hidden nonsensicalness of its new name, Sega Games.

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Sega seemingly saying sayonara to consoles as it downsizes, shifts focus to mobile and PC games

There was a time when the word “Nintendo” was synonymous with console video games. Literally, in that you’d hear parents say things like “Stop playing Nintendo and do your homework,” to their kids.

Rival video game company Sega put an end to that, though. Its Master System was the first post-NES console to have any sort of impact, limited as it was. More impressively, its Mega Drive/Genesis was the first 16-bit video game system, and for a period was actually the leading console in the North American market.

Sega’s tumultuous history with the console video game industry looks to be heading into its final chapter, though. Not only has the company been out of the hardware business for over a decade, Sega has announced that console software will no longer be the core element of its operations.

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Life imitates (Sword) Art (Online) as Japanese gamers find they can’t log out of online RPG

The big selling point of online multiplayer role-playing games that they never end. Unlike a stand-alone, single-player RPG with a comparatively distinct path from start to finish, the adventure in online titles can go on indefinitely, thanks to periodically added extra content and the huge supply of new companions to go questing with.

But as appealing as a game that never has to end may be to hard-core gamers, many of them recently found out they were playing one that couldn’t, as the logout function mysteriously disappeared from one of Japan’s most popular online RPGs.

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Cuddly Sega Mega Drive plushie, Dreamcast hoodies and more on sale at this year’s Tokyo Game Show

If you’re an old-school Sega fan (and, let’s be honest, old-school Sega is pretty much the only Sega that counts any more) then you won’t want to miss this year’s Tokyo Game Show.

Due to go on sale in Japan next month, this insanely cute Sega Mega Drive plushie and a number of other Sega-themed goods ranging from mugs to hooded sweatshirts will be available to buy early at the game-tastic convention next week.

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Sega’s video game consoles to live again as cute anime characters in Sega Hard Girls

Perhaps it says something about the fundamental goodness of the human heart that once someone is no longer with us, we tend to remember the good things about him or her. Even though the memories of petty differences and irritants tend to fade with time, the happy moments often remain with us, sometimes picking up an even warmer aura as nostalgia colors them.

The phenomena doesn’t just happen with people, though, but video game hardware too. This partially explains why Sega, which discontinued its most recent console well over a decade ago, is seeing a new anime being produced in which the main characters are cute, anthropomorphized versions of the company’s defunct video game systems.

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Sega/Nintendo rivalry coming to theatres with Console Wars movie

You wouldn’t know it from the current state of the industry, but the biggest grudge match in video games wasn’t always PS4 versus Xbox One or Skyrim versus Dark Souls. For the bulk of console gaming’s most formative years, the bitterest rivalry was Nintendo versus Sega.

Back before Sega threw in the towel on making its own hardware, the two companies hated each other, and their fans did, too. “Nintendo makes games for little kids.” “Sega’s marketing is obnoxious and juvenile.” “The Super NES processor sucks.” “The Genesis sound chip sounds like a muffled fart.” “Mario is fat.” “Sonic only has one eyeball.”

Soon, you’ll be able to relive the epic struggle for 1990s video game supremacy with the feature film adaptation of the book “Console Wars: Sega, Nintendo, and the Battle that Defined a Generation.”

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Acronyms and in-jokes: The origins of your favourite Japanese video game companies’ names

As much as we like to think of ourselves as free thinkers and immune to corporate advertising, there’s no denying that brand names have found their way into pretty much every facet of our daily lives. Many North Americans routinely use “Kleenex” in place of the word tissue; in the UK it’s not unusual to hear people say that they’re about to “hoover up” when referring to running a vacuum cleaner; and in its heyday pretty much any portable gaming device was casually referred to as a Gameboy.

The likes of Nintendo and Sony have been household names for years, but did you ever wonder where these names come from and what they might mean in their native language? Author of Japanmanship and game developer James Kay sheds some light on the origins of the names Japan’s biggest video game companies use, from Capcom to SNK, and has generously shared a few snippets of info with RocketNews24 for our enjoyment and nerdy enlightenment.

Find out where those world-famous names really come from after the jump.

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Take a peek inside the world’s top video game companies

While you’re trying to sneak your way past Clickers or making it rain at a Los Santos strip club, do you ever stop to think about those men and women who have slaved away for countless hours, trying to bring you the best game possible? And with every good group of game developers, you have to have a place to house them while they work, so here’s a look inside the walls of some of the biggest video game companies in the world.

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