Thanks to movies like Jaws and the rare instances of human shark attacks, most people don’t conjure up images like the friendly-looking guy above when they think about sharks.
To clear up much of the misconceptions and misinformation surrounding these sea creatures, the Discovery Channel began airing a weeklong marathon of shark-based programing, named Shark Week, in 1988. Celebrating over 15 years of annual shark science documentaries and mockumentaries in the summer, it’s gone on to be the longest running cable television event in history.
But this July, after the Discovery Channel finished up its Shark Week marathon in the U.S., Japan soon took up the baton with the Osaka Aquarium Kaiyukan’s Shark World event that began July 17. In order to attract attention the aquarium has been putting up a number of poster advertisements around stations and on trains, leaving those that spotted the ad feeling consumed by surprise.