This stylish chain of stores has seen branches popping up all over China and boasts “Japanese brands” and “100% Japanese quality” all for the reasonable price of 10 yuan (US$1.60). It’s called “Meiso” in its native language of Japanese where it is said to have found major success… which is interesting because there doesn’t seem to be a single Meiso outlet in the whole country of Japan.
Well, actually that’s not completely true. Much like how the spirit of Santa Claus lives in every child’s heart, the spirit of Meiso can be found in three of Japan’s largest retailers – Uniqlo, Mujirushi Ryohin, and Daiso – in it’s eerily similar design to all three. And that’s just the tip of the weirdness iceberg.