Snack

Japanese horror icon Sadako collaborates with Snickers in yummy commercial!

Horror meets chocolate in this Japanese commercial for Snickers. Are the results sweet … or creepy? 

Read More

Now you can have karinto crackers flavored with popular sake Dassai!

We’ve already seen sake-flavored Kit Kats; now we have sake-flavored karinto crackers,  made with sake cake from the highly coveted Dassai!

Read More

Nissin’s Cup Noodle gets glamorous birthday makeover!

It’s Cup Noodle’s 45th birthday this year, and the noodles are looking good in a special commemorative package!

Read More

We taste-tested 10 convenience store roll cakes for Roll Cake Day!

June 6 was Roll Cake Day in Japan, and while we’ve never needed an excuse to stuff ourselves full of cake, we took full advantage of the occasion anyway by sampling TEN convenience store roll cakes!

Read More

Get your Garrett Popcorn in beautiful SAKURA Tins this spring — while supplies last!

Sure, Garrett Popcorn is tasty whatever container it comes in, but this makes it extra special!

Read More

New limited edition blue, heart-shaped Pocky designed for maximum happiness

Popular Japanese snack Pocky has had a makeover and they’re now available heart-shaped and in “lucky” blue for a limited time!

Read More

Avocados and ice cream: the newest gross food trend hitting Twitter in Japan

A while back we reported that Japan’s Twitter users couldn’t stop eating peaches with mozzarella cheese. We were creeped out at first, but the flavour combo even made its way into the legitimate snack companies’ repertoire, so there must have been something in it. This time, however, it seems the crazy tastebud thrillseekers out there have gone a step further by combining vanilla ice cream with avocado (and occasionally, even soy sauce).

But why would any sane person do this, and what does it taste like?

Read More

From the internet to your conbini! Ritz debuts new Peach and Mozzarella snacks

Back in August, we brought you the news that Japanese online foodies were going crazy over a new and unusual flavor combination. Apparently, eating mozzarella cheese along with sliced peaches and a touch of pepper makes for a delicious taste sensation. At the time, we thought this was just one of those weird internet foodie fads that you might try once just to see what the fuss is all about, before discarding in favor of more tried-and-tested snack options. So imagine our surprise to find that food company Nabisco has decided to roll with the mozzarella/peach hybrid taste and make it the new flavor for their Ritz Bits Sandwich range of munchy snacks!

Read More

Snack attack! This frozen treat is a little sweet, a little savory, and totally college

Everyone enjoys a good snack when they’re feeling empty, but there is definitely a difference between snacks in Japan and other Western countries. Sure, they share some common factors, like chips and candy, but in general, a snack at a convenience store in Japan would consist of either rice balls or Japanese bread. There is so much variety that you don’t even know where to start looking. But have you ever ventured over to the frozen food section looking for a snack? We don’t mean the freezer where all the ice cream is, but actually the frozen meals section. Hiding in there is a pretty fantastic snack that is hopefully in your local 7-eleven right now!

Read More

Gamers rejoice! 500XP towards laziness level with hands-free snacking device【Video】

Gamers know that gaming is serious business. Whether you are fragging your enemies in Halo or Call of Duty, working on your pro-rated 150 APM in Starcraft II, or slaying internet beasts in World of Warcraft, gamers know that their hands will be occupied. Ultimate pwnage requires a gamer’s full attention but a simple truth of life is, everyone needs to eat and drink!

Plenty of companies already know this. A ton of products are aimed directly at that lucrative gamer demographic, including gamer snacks and gamer energy drinks. The point that everyone seems to miss is that eating and drinking requires your hands, which is a precious commodity for the serious gamer! Beer hats and straws already work wonders for drinks, but what about hands-free food? Some industrious gamers have been working on a solution, and they have a hilarious prototype they want to show off!

Read More

We try churros from McDonald’s Japan

Churros are especially popular in Spain and Portugal, but those in Japan have encountered the delicious deep-fried snack at Tokyo Disneyland, Universal Studios Japan, and more recently, Mister Donut. Because of Japan’s familiarity with churros, the new McChurro from, you guessed, McDonald’s, has caught consumers off guard as it looks more like a flaky pastry. And so we headed to McDonald’s to check it out ourselves. Read More

Limited edition triple-size Lotte pie snack is so popular, we’re unable to get our hands on them!

Major snack manufacturer Lotte’s “Pie no Mi” (literally, nuts from a pie tree) is a favorite, long-selling snack in Japan, available in any convenience store or super market. The standard version of the simple yet tasty treat is made from countless thin pastry layers filled with a smooth chocolate filling baked to a crisp, flaky consistency. And if that doesn’t already sound good enough, they’ve now come up with a special, extra-large version of the pies. But like so many other limited edition sweets, the “giant” pies are proving to be quite difficult to come by, something that our very own Mr. Sato from the Japanese RocketNews24 site has found out the hard way.

Read More

Bake and feast — We try the new bakeable Kit Kats!【Taste Test】

Remember the bakeable pudding-flavored mini Kit Kats we told you about earlier this month? Well, we managed to get our hands on them, and also on the cream cheese flavored bakeable Kit Kats sold at the Kit Kat Chocolaterie as well. And you know what that means — it’s time for a RocketNews24 taste test! So, let’s get on with the baking and tasting, shall we?

Read More

Hot and sweet — these new Kit Kats are ready to be baked!

Many of our readers may be aware that Japanese consumers are quite fond of unique and creative Kit Kat products and flavors. But now, Nestle Japan has come out with what could be described as not just a new flavor but a new “species” of Kit Kat. And why are we calling it a new species? Well, it’s because you’ll need to do just a little bit of cooking to fully enjoy these Kit Kats. Yes, Nestle Japan’s newest Kit Kat offering, the “Bake ‘N Tasty Mini Kit Kats Custard Pudding Flavor” (Kit Kat Mini Yaite Oishi Purin Aji) is a Kit Kat that you heat in a toaster oven before eating! After hearing that, the only question we had was, of course, “How soon can we get our hands on some of these?”

Read More

Japanese snack company gives us portable mashed potatoes with a soft inside, crunchy outside

Ah mashed potatoes. Hot and fluffy peaks of spuds; what a simple dish consisting of a bunch of potatoes all smashed together to create a bowl of dense, delicious goodness. But somewhere along the line, Calbee, a major Japanese snack food maker, made an awesome breakthrough in potato technology. The traditional western side dish has received a bizarre snack twist, being transformed into “Mashed Potato Consomme Punch” chips that are said to be the perfect balance of crunchy and fluffy.

Read More

Sushi-Flavored Meiji Curl Snacks From Thailand Only Taste Like Seaweed

It looks like Thailand is coming out with all the cool foods this week. First it was the McGrilled Chicken Curry Rice at McDonald’s (hurry on over, it’s only sold for a limited time), now we found bags of sushi-flavored Meiji Curl snacks in a Thai convenience store.

Read More

The Five Most Popular Snacks in Japan

Have you ever opened a pre-packaged snack and then, before realising it, found you devoured the whole thing?

This was the question put to 906 readers of an online news site in Japan. Out of the 906 people in the survey, 618 said they had unwittingly scoffed the lot. But what are Japan’s most irresistible snacks? And what makes them so impossible to resist? Take a look at some of the comments from respondents as we bring you an inside look at the top five…

Read More