snacks

One bag of wasabi potato chips, hold the wasabi

It’s hard to think of a more Japanese condiment than wasabi, but even among diners born and raised in Japan, you can find people who order their sushi wasabi nuki, or without wasabi. We can see why, since not everyone who loves the flavor of raw fish also enjoys the sensation of simultaneously having their sinuses cleared and their tongue set on fire.

What’s a little harder to understand, though, is why the makers of wasabi-beef flavored potato chips have decided to offer a wasabi-free version of their salty snacks.

Read More

Mysterious bags of Japanese mushroom snacks are hard to get, create intrigue online

Already home to a plethora of weird and wonderful snacks, a new contender appears to have hit the Japanese market.

Usually, snack makers like to lure in young and old with fanciful cartoon mascots and promises of salt and/or sugar-based delights. But food producer UHA appears to have taken a totally different route with their Kinoko No Manma, which loosely translates as “mushrooms as they are”, but a slightly more fitting interpretation might be “I Can’t Believe They’re Not Mushrooms!” As the snack’s name implies, its main selling point is that the things inside the bag look exactly like freshly picked mushrooms, but in fact they aren’t…

Or are they? It’s exactly that confusion, and the snack’s rarity, that’s causing many online to wonder: “What do these things taste like and how can we get them?”

Read More

Bangkok has its own magical moving emporium stuffed with snacks, candies and toys!

Once upon a time in Bangkok, there was a magical moving emporium that only opened its doors to a lucky few. Inside, those who were permitted to enter could feast on every kind of sweet treat imaginable, and when they stepped out of this cave of wonders, they found themselves in a completely different place.

You might think this to be a fairy tale or the stuff of urban legend, but Thai native Kittiphun Khongawatkiat was lucky enough to chance upon this amazing taxi filled to the brim with snacks and candies and took some snaps to prove its existence.

Read More

Cute, snack-loving Japanese parakeet proves even birds go into food comas

It’s no secret that we’re big fans of the Japanese language here at RocketNews24, but that’s not to say we don’t have any issues with it. For example, Japanese doesn’t really have a good equivalent for “food coma.”

We can understand certain words that are tied up in cultural or historical context not existing in other languages, but the absence of food coma in Japanese seems like a pretty big oversight. After all, everyone occasionally zones out after a really satisfying meal, whether your native language is English or Japanese…or if you happen to be a parakeet.

Read More

We leap into autumn by eating a pack of tempura maple leaves

Earlier this month, we found out that the city of Mino, in Osaka, has been selling tempura maple leaves for at least a hundred years. Since we’ve made it our mission in life to eat everything that can be deep-fried (barring non-food items like deep-fried scissors), we immediately called Hisakuni Kosendo, one Mino’s maple-cooking outfits, and ordered a pack to try for ourselves.

Read More

5 awesome Japanese ice creams that are perfect for summer 【Video】

It’s the middle of August, and while the days we’ve been having recently aren’t quite as face-meltingly hot as those a couple of weeks ago, it is nevertheless still pretty toasty out there. Thankfully, just like when suffering with a cold or sore throat, the summer heat does afford us one very tasty luxury: a genuine excuse to gorge on delicious ice cream!

If you’re feeling the heat this summer, or are just curious about some of Japan’s go-to ice cream treats, join us after the jump for a special video featuring five of our frozen favourites.

Read More

Forget snack packs, South Korean school girls sporting full-on snack backpacks

Do you often find your purse, backpack, attaché case is crammed with sugary snacks to help you through your day? If so you may want to follow these girls’ example and have your snacks become the bag.

Read More

We try the new 7-Eleven premium popcorn that everyone in Japan is going wild about

Earlier this week, netizens in Japan started going nuts about a new range of popcorn on sale at 7-Eleven. Unlike in some countries, 7-Eleven Japan takes great pride in regularly launching new, limited-edition snacks, and more often than not they’re surprisingly tasty. The response its latest product garnered, however, was ludicrously enthusiastic.

When netizens got wind of the “amazingly delicious” new caramel and (curiously) cheddar cheese flavoured popcorn on sale at their local Sebun, people apparently started bulk-buying, resulting hundreds of tweets going out bemoaning a lack of stock and pestering 7-Eleven – who then added fuel to the fire by acknowledging that the snack was indeed hard to come by – and demanding to know where they could get it.

Curious to find out what all the fuss was about, we procured a couple of bags and sat down to conduct a little taste test. I can tell you right off the bat, though, that the super-amazing mecha-delicious popcorn pretty much everyone in Japan – including our own Japanese staff – is raving about really isn’t worth all the hype.

Read More

New super spicy snack coming to Japan is fine for your stomach, but not for your eyes

The snack aisle of Japan’s convenience stores is a fiercely competitive marketplace, and just about every week sees the release of some new flavor of candy or potato chip trying to steal the spotlight from its rivals. But while many of these pretenders to the throne of snack foods are only on sale for a few months or even weeks, the spicy potato rings called Bokun Habanero have been on sale without hiatus for over a decade.

Still, you have to keep evolving in order to stay ahead, and next month will see the release of a new Bokun Habanero that’s 10 times hotter than the normal version.

Read More

Strawberry chocolate shrimp chips: For when you want sweets plus seafood and/or are pregnant

A week ago, we brought you news of how snack maker Calbee is pushing the potato chip with its gourmet, triple-thick slices of fried spuds. Potato chips are only one half of Calbee’s pincer attack on your salt-receptor taste buds, though, as the company also produces the phenomenally popular line of shrimp chips called kappa ebisen.

The extremely competitive nature of the Japanese junk food industry means that you have to keep innovating though, and sometimes in the process of pushing through existing boundaries, you end up in strange new places, which explains why Calbee is now selling shrimp chips covered with strawberry chocolate.

Read More

252 Pocky lovers gather in Shibuya to set a world record 【Video】

Who hasn’t had a daydream about being the best in the world at something? Unfortunately, most of us have already missed our chance to set the Guinness World Record for youngest professional drummer, yet are still a couple decades away for breaking the mark for oldest competing gymnast.

Thankfully, there are accomplishments that aren’t age sensitive, such as the world record for longest relay of people feeding each other, which is exactly what a group of teamwork-minded snack food enthusiasts got together to attempt in Tokyo.

Read More

Snack maker promises its extra-thick, extra-expensive potato chips are extra-delicious

If you asked people to pick the most innovative Japanese company, most of the responses you’d get would probably be from the automobile and consumer electronics industries. Toyota and Honda are responsible for some of the biggest strides in production techniques and robotics. Nintendo and Sony revolutionized digital entertainment through their game systems and portable music players.

Our vote, though, just might go to snack maker Calbee, for the way the company is constantly pushing the potato chip envelope. In the past, they’ve brought us both fresh-fried and Kentucky Fried Chicken flavor versions, and now they’re set to expand the medium even further with triple-thick, gift-quality gourmet potato chips.

Read More

Chocolate covered shrimp chips are back in Japan!

We’ve seen our fair share of interesting and often downright weird snacks in Japan, from Mountain Dew poofs that actually fizz in your mouth to chocolatey dried squid. Now we’ve got one more for you: Chocolate covered shrimp chips. If you wrinkled your nose at the thought of crunchy shrimp snacks, you’ll double over at the sight of these sweet and savory snacks that smell of the sea.

Read More

Mr. Sato shows us how a real man opens his snacks 【Video】

The intense competition in the Japanese snack food market means that every week some product is getting kicked off convenience store shelves to make room for another one. Somehow, though, the puffed corn snack umaibo has remained consistently popular for over 30 years.

Umaibo’s biggest fans are elementary school kids, and the tasty little cylinders were a major component of some of our writer’s childhood diets. Recently we came to the realization that it’s time for us to grow up, though. Not by giving up our umaibo, of course, but by learning to open our snacks like a man.

Read More

Maker of new “Ninja Snack” promises chips that “move like a ninja”, vanish without a trace

Heads up, snack fans! Japan’s Tohato foods has just announced a new brand that will hit shelves later this month. Called “Ninja Snack Fuwamaru“, they’re purported to melt away like a ninja into the night. Hmmm…

Read More

Foreign residents pick their favorite snacks to pair with Japanese beer

A few years ago, I was hanging out with a friend in Tokyo. Being recently married meant that for the first time in several years I was living in an apartment more spacious and comfortable than a bunker, and I invited my buddy back to my place for a beer.

I called my wife to give her a heads-up that I was bringing home a guest, and when we arrived, I was surprised to see she’d gone down the block to the store and picked up a selection of snacks for our impromptu drinking session. In hindsight, this really shouldn’t have been so unexpected, as beer is almost always accompanied by food in Japan.

Our memories are a little hazy, but we seem to remember being taught, “When in Rome, drink as the Romans.” Taking this to heart, recently a group of foreign residents in Japan shared their favorite munchies to pair with Japanese beer.

Read More

KFC has its own potato chips in Japan, and we’ve got them in our bellies

For all of the attention Japan gets for its culinary contributions such as sushi and tempura, precious little credit is given to the way the country is always willing to push the envelope of salty snacks. Walk into any convenience store in the country, and you’ll find shelf after shelf stuffed with rice crackers, assorted nuts, and most of all, potato chips.

Recently, snack maker Calbee unleashed its newest flavor: KFC Colonel’s Crispy Potato Chips, and despite having never been to Kentucky, I knew it was my solemn duty to eat them.

Read More

We celebrate Pocky Day by sharing Japanese candy with the Maasai people of Kenya

Along with having a pleasing smell, one of the essential requirements of being part of the RocketNews24 team is a certain measure of eloquence. I can proudly say that the rest of the crew writes really, really good (they also help me out a lot, quite obviously).

But sometimes, words aren’t quite enough. How can mere prose do justice to the subtle hues of a cherry blossom, or the reverberations of a temple bell? Sometimes, in order to properly carry out our mission of spreading the simple joys of Japanese culture, we have to carry it with us and head out into the world, which is just what we did recently while traveling Africa.

Unfortunately cherry blossom season is still about five months away, and we couldn’t fit our cast-iron bell in the overhead bin, so we settled for the next best thing: bringing boxes of the chocolaty snack Pocky to share with the Maasai people of Kenya.

Read More

Chocolate-covered squid, wasabi Kit Kat, and other anomalies of the Japanese snack food scene

Japan is a crowded country, and that goes for just about everything. Even store shelves are crowded. Most people do their shopping on foot, which means supermarkets and convenience stores tend to be on the small size, and shelf space is always at a premium.

As such, companies have to do something to make their products stand out. This is why so many Japanese beverages and snack foods have seasonal flavors that are only available for a limited time. Of course, taste engineers in Japan can only come up with so many normal flavors, and when they run out, the only thing to do is go on to the abnormal flavors.

Read More

Today’s trivia: Strange new koala spotted in packs of Koala’s March cookies

For today’s random trivia, we try to catch a rare and elusive special koala from Lotte’s delicious Koala’s March snacks.

Read More

  1. 1
  2. 2
Follow

Get every new post delivered to your Inbox.

Join 16,368 other followers