snacks

Taste the world this summer with Pretz versions of international food favorites

Kids in Japan only have about one more week left of school until summer vacation starts, while working adults are counting down the days until Obon vacation. It’s also the season where many Japanese snack makers start putting out limited summer edition flavors of your favorite snacks.

In fact, just today Glico launched a limited edition summer line of their popular Pretz series in Japan, so for those with no time or no money to travel abroad this summer vacation, you still have a chance to experience some exotic and not-so-exotic food flavors from across the ocean in the comfort of your very own home.

Read More

Ministop and Koikeya bring six new eats to a conbini near you, but can you handle the heat?

The Japanese are known for not being able to handle spicy food. While it is true that traditional Japanese cuisine tends to have rather mild flavors and limit the use of spices, and there are still many who don’t have the tongue to tough out a bit of heat, times are a-changin’. Now, many Japanese people are more than happy to sit down to a hot plate of Indian curry, a fiery bowl of Korean tteokbokki, or enjoy a kick from a spicy snack like Karamucho (カラムーチョ).

These popular hot chili-flavored chips have been around for years, but they’re now being revamped into six new, unique meal items, from bento to fiery chicken, to be sold at the Ministop convenience store chain throughout Japan. So fire up your taste buds, foodies, and come take a look at the hot, new lineup!

Read More

Distinctive Japanese Häagen-Dazs lids proving unusually versatile

Ice cream manufacturer Häagen-Dazs is pretty popular in Japan. The company has a large enough market share to run near-constant ads inside subway and above-ground train cars; usually a pretty good indicator of market success since ads on JR trains cost, approximately, all the dollars that ever were or ever will be.

One reason for the brand’s popularity in Japan – other than, you know, it tastes good – is the fancy, sturdy packaging used for individually-portioned cups. Now, most people just like them because it contributes to the brand’s premium mystique, but it turns out a lot of Japanese Twitter users are finding recently that the sturdy, distinctive plastic lids have a huge variety of neat, bonus utility and decorative uses even after all the ice cream inside is gone.

Read More

New snack sensation: super sour and certainly salty lemon flavour potato chips

Yep, it’s “weird potato chip flavour” time again! Hot on the heels of steak sandwich flavour, tangerine flavour, and banana and peach “breakfast chips”, we bring you… super sour lemon!

No doubt these crunchy potato slivers will be burning huge holes in our tongues when they go on sale and we immediately rush to satisfy our curiosity by guzzling several bags at once.

Read More

“Japanese steak sandwich” flavour potato chips have us slavering over our keyboards!

Here at RocketNews24, we love trying out all of Japan’s weird and wacky potato chip varieties. Just recently, we wrapped our chops around bags of banana and peach flavoured “breakfast” chips. And of course there was the time that we sampled coffee flavour chips

But after all that taste bud overloading, our tongues are in need of something a little more subtle. Luckily for us, a new flavour of potato chips is about to hit the market, and they sound absolutely delicious. Japanese steak sandwich flavour? Shut up and take our money!

Read More

Cheese and seaweed treats are as tasty as they are visually appealing

At first glance these might look like some kind of plastic toy, building blocks or a pile of random puzzle pieces, but what you see before you are multi-layered nori (seaweed or laver sheets) and cheese slices, and they’re are making the rounds on Twitter.

According to beer nuts, these savoury little morsels are the perfect accompaniment to beer or wine.

Read More

Oh… yummy! New snack to hit Japan: giant isopod senbei rice crackers!

We’ve already mentioned how fond we are of deep sea creatures here in Japan, in particular the giant isopod that has been turned into various products from phone cases to gachapon toys. Well, now it seems that Yamaki Honpo, a maker of traditional Japanese senbei (rice crackers), has taken the Japanese love of isopods to new heights. They’ve come up with … yes, you guessed it, Giant Isopod senbei crackers! And while we can certainly understand how people might find these creatures fascinating, we have to say, we’re honestly not sure how to react to this new snack. Bug crackers, seriously?

Read More

Delicious cherry blossom-flavored treats are in full-bloom in Japanese stores

Congratulations, you’ve made it through another winter in (hopefully) one piece! Spring is here and much of the northern hemisphere is enjoying the first signs of new greenery and Japan’s favorite flower, sakura (cherry blossom), are starting to decorate the landscape.

The only thing better than relaxing under the sakura trees is relaxing under the sakura trees while consuming one of many delicious sakura flavored goodies. But you have to get them quickly, because they are as fleeting as the flowers themselves.

Read More

New “peach and berry tart” Crispy Sandwich from Häagen-dazs makes spring debut

The weather is finally getting warmer and the cherry blossoms are starting to peek out here in Tokyo. So naturally, we’ve started planning all the snacks we’re going to much on during our cherry-blossom viewing parties and picnics.

We’ve already staked out some room in our tummies for Magnolia Bakery’s cherry blossom cupcakes, but we have to consider our ice-cream needs, too. For portable snacking, Häagen-Dazs‘ range of Crispy Sandwich ice cream treats are always a great option. And, as luck would have it, they’re rolling out a special new flavour for spring: Peach and Berry Tart!

Read More

Snack company Calbee recalls 140,000 tubs of Jagarico potato snacks for the weirdest of reasons

I love potato chips, don’t you? Except in the UK, where I’m from, we call them crisps because we already use the word “chips” to refer to those chunky morsels of potato commonly served with fish. Regardless, chips and crisps – whatever you want to call them – are totally delicious, and Japanese snack company Calbee has long since perfected the perfect marriage of both – their crispy “Jagarico” potato chips, which are shaped exactly like french fries. (Or chips. Wait. I’m getting confused.)

Anyway, Calbee has caused a bit of a scandal by issuing a product recall for approximately 140,000 tubs of their yummy snacks which they feel are not fit for human consumption. But what exactly is wrong with them?

Read More

Popstar nun Sister Cristina tries Japanese potato chips for first time, ranks them for us

Sister Cristina the nun popstar first came to Japan just the other day to promote her new album, give a small concert, and of course bestow some spiritual advice to questions taken from the audience.

One of those questions was about a man’s addiction to potato chips, and what he could do to overcome it. In suave sister-style, Sister Cristina advised him to try eating some other foods, and perhaps limit his chip intake, though she did mention that she is a fan of potatoes in all forms herself.

That set off a lightbulb in our heads, and we here at RocketNews24 wasted no time in sitting down with Sister Cristina to ask her the real hard-hitting question that everyone wants to know: would she be willing to try some Japanese chips and rank them for us? Watch the video after the jump!

Read More

Just like the cherry blossoms, KFC potato chips return to Japan this spring!

Last year, something beautiful came to Japan. It was only here for a short while, but in that time, it left a deep impression on many people, including us here at RocketNews24. And while we were sad to see it go, it’s time to dry our tears, because this spring, it’s coming back again!

So, all excited for cherry blossom season? That’s great, but what we’re actually talking about right here are Kentucky Fried Chicken-flavor potato chips.

Read More

Pocky maker claims Korean snack ripped off its packaging design, and it’s hard to disagree

You might expect working at one of Japan’s largest candy makers means every day at the office is filled with smiles, sunshine, and sentiments as sweet as the products they sell. But the management at Osaka-based Glico’s mood is downright sour these days, as the company claims rival Lotte’s new product is such a thinly veiled copy of one of Glico’s hits that it’s a slap in the face.

The company is in no mood to let this one slide, either, which is understandable since some say Lotte has been ripping off Glico for more than 30 years.

Read More

Power of soybeans turns Bean-Throwing Festival into sexy action flick in awesome commercial

Despite being centuries-old, the core traditions of Setsubun can seem as silly as its common English rendering, The Bean-Throwing Festival. Once a year in early February, households across Japan toss roasted soybeans outside their doors, with folklore saying the practice will ensure prosperity for the next 12 months by driving off the ogre-like creatures called oni.

Perhaps the oddest thing is the way the oni are depicted in illustrations and popular culture. Generally obese and clumsy, they seem to present little if any threat, and the fact that they can be undone by a scattering of legumes doesn’t do anything to help them win street cred, either.

But what if the oni improved their eating habits and started hitting the gym? Would that make them terrifying once again? Maybe, but it also just might make them dead sexy, as shown in this stylish Japanese ad.

Read More

Japanese convenience store FamilyMart inadvertently gives away pearl in pack of seafood snacks

In a lot of ways, convenience stores in Japan are more like miniature supermarkets. So while they still sell a lot of the candy and canned beverages their counterparts in other countries specialize in, you can also find plenty of edible, even gourmet-sounding food.

For example, the chain FamilyMart sells pouches of fried scallop meat, specifically the mantle, or part of the animal that attaches it to its shell. There’s a certain level of risk that comes with eating any mass-produced foodstuff, though, as one customer found out when he found what he felt was a foreign object in his pack of marine mollusks. And while generally the only thing you want to find in your food is, well, food, we suppose if we had to find something else mixed in there, we’d want what he discovered hiding in his snack: a pearl.

Read More

Get Disney treats at FamilyMart this winter — including Olaf-shaped chocolate steamed buns!

It looks like Disney fans may have something to look forward to when they visit Family Mart stores in Japan this winter — especially if they have a sweet-tooth. That’s right, for a limited time, Japanese convenience store chain FamilyMart is offering some delightful-looking desserts in collaboration with Disney’s mega hit film Frozen and their newest release (or soon to be released in the case of Japan) Big Hero 6. And as if that doesn’t make us happy enough, they even have a campaign going on where you can win special goods tied in with the two movies.

Let’s see what Disney sweetness is being served up at FamilyMart stores across Japan!

Read More

Mikan flavored potato chips sound gross, but may actually be genius marketing

We recently brought you a round-up of some of the weirdest snack foods available in Japan, and now we’re about to add another one to the bag – Mikan (Japanese Tangerine) flavored potato chips! Such a flavor may seem shocking, even deviant to some of us western folks, but there’s a clear marketing strategy behind these new tangy treats that’s bound to result in success in the Japanese market. See if you can guess what it is, then join us after the jump to find out if you were right!

Read More

New Lotte chewing gum promotion features cool guys to suit every taste

Lotte’s new advertising campaign for its range of gum products takes inspiration from ikemen “cool guys” often featured in anime and otome dating sim games. The company has released their new “Gum Boyfriend” advert debuting five guys, each with their own different personalities and quirks corresponding to one of Lotte’s brands of refreshing gum. But which chewy bad boy is your favorite?

Read More

Japanese netizens show love for “English Toast” which is neither English nor Toast

With such a wide range of delicious and delectable (and, erm, shall we say unusualsnack foods available in Japan,  it’s a little hard to understand when people get whipped up into a frenzy over plainer options, such as toast and bread crusts fried with sugar. Now, twitter users in Japan are getting their tastebuds in a twist over the confusingly-named “English Toast”, a sweet snacklet that first became popular in Aomori prefecture and has now expanded into a whole range of conbini sandwiches. But what on earth is it?

Read More

【TBT】Chocolate-covered squid, corn Kit Kat, and other anomalies of the Japanese snack food scene

Japan is a crowded country, and that goes for just about everything. Even store shelves are crowded. Most people do their shopping on foot, which means supermarkets and convenience stores tend to be on the small size, and shelf space is always at a premium.

As such, companies have to do something to make their products stand out. This is why so many Japanese beverages and snack foods have seasonal flavors that are only available for a limited time. Of course, taste engineers in Japan can only come up with so many normal flavors, and when they run out, the only thing to do is go on to the abnormal flavors.

Read More

  1. 1
  2. 2
  3. 3
Follow

Get every new post delivered to your Inbox.

Join 20,475 other followers