It wasn’t easy being Sega in the 1980s and ’90s. It had to compete with one of the best-known companies on the planet, Nintendo, which was responsible for bringing back the video game market from the dead.
But Sega had some tricks up its sleeve. Namely, releasing a 16-bit console, the Genesis, before Nintendo could release its version, the Super Nintendo.
Sega also had an amazing idea for how to hype up the sequel to its biggest game.
The original “Sonic the Hedgehog” was released in 1991, and was an instant hit. When it was time for the sequel, which introduced Sonic’s sidekick Tails to the world, Sega knew it needed to do more than just release the game. It needed to make an impact.
In the book “Console Wars: Sega, Nintendo, and the Battle That Defined a Generation,” which is based on more than 200 interviews with former Sega and Nintendo employees, Blake Harris describes how Sega’s crack marketing team of Al Nilsen and Madeline Schroeder decided to celebrate the launch.
They needed something “Sonic-worthy.”