stamp

Japan Post to give stamps cute animal makeovers including chipmunks, foxes, and an old man

Earlier this year as the Japanese government enacted a sales tax hike, the cost of mailing a letter also increased. As a result a new 2 yen stamp had to be issued to fill the price hike, and in an effort to quell public anger, Japan Post put a picture of a cute fluffy bunny on it. Surely that’d do the trick, right?

Of course it did! In Japan, cuteness is a rock-solid commodity and the bunny stamp was a huge success. It was so popular that people came out to buy some even though they had no mail to send. And so, Japan Post set a mandate to make all of their stamps pretty before fiscal 2015.

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Anime-Inspired Personal Name-Stamps Appear in Japan, Fans Cheer While Others Cringe

Japanese words with the prefix “itai” (meaning “painful” or simply “ouch”) have become more common in recent years as otaku culture spreads into new realms of weirdness and fandom.

Cars decorated with anime and videogame character designs to the point that they’re painful to look at by anyone but die-hard fans, and even Japan’s Self Defence Force’s pimped out tank-busting helicopter have given rise to the words ita-sha and ita-heli, respectively.

Most of these projects are done for the sheer fun of it, and few nerds carry their hobbies into their work or professional lives, but with the arrival of these new ita-in (lit. “painful stamp”), all that could change, with anime fans doing anything from opening a bank account to signing a lease on an apartment with their personalised name-stamp featuring a custom-made moe-inspired character design…

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