style

We test out slippers from a company whose couch makes its users “useless human beings”

Will these Yogibo slippers also make us useless? 

Read More

Samantha Vega teams up with Jujutsu Kaisen for cool line of character-themed bags and accessories

Super stylish nods to a popular anime make this a highly sought after collection!

Read More

Testing the flame-resistant Armourlite jeans in Japan 【Videos】

A.K.A. how many seconds can you stand the heat of a flame on your butt?

Read More

Survey asks which country’s fashion is the most influential in Japanese street style

You might be able to guess which country came out on top!

Read More

Mr. Sato reveals his new suit jacket’s hidden, convertible secret

This intriguing clothing item transforms into another practical and “packable” accessory.

Read More

Neo Kimono releases innovatively traditional heel covers made from artisanal fabric

The new “Obi de Boots iki” line of footwear represents a modern take on traditional styling.

Read More

Pokémon Shirts celebrates one year with 100 new designs and kid’s options! 【Photos】

This Pokémon clothing line has a little something to offer for everyone now.

Read More

Air Wagashi: New Nike Air Max sneakers are the delicious kicks we’ve all been waiting for

Limited-edition footwear inspired by traditional Japanese confectionery.

Read More

Reebok Insta Pump Fury OG sneakers: Take a walk on the kawaii side with Hello Kitty and Gudetama

Sanrio characters star in new limited-edition footwear. 

Read More

Modern samurai fashion brand Wazigen Shizukuya’s summer collection makes old-meets-new splash

The latest summer collection of our favorite modern samurai kimono offers a range of functionally fashionable garments.

Read More

Our unrefined “potato” reporter gets a haircut by an anime hairstyle expert in Tokyo

Looking for a new ‘do? Leave everything to the staff at Sorcier’s in Tokyo–they’ll know exactly what to do.

Read More

Five reasons why Queer Eye is such a big hit on Netflix in Japan

How the loud-and-proud Fab Five were able to find success in a country that lags behind others when it comes to LGBTQ issues.

Read More

Mr. Sato goes fishing for compliments with the new Harajuku fashion: A fishing vest?!?

Mr. Sato always thought he was out of fashion. Turned out he was just way ahead of it.

Read More

Security guards at Japanese shrine stand out with anime-like uniforms for New Year

It’s like they’re cosplaying as some kind of intergalactic security patrol!

Read More

This cat ear motorcycle helmet makes for a purr-fect biker accessory

Put on this helmet and you’ll be yelling, “Can’t catch me meow!”

Read More

Digimon lovers, it’s time to accessorize with Super Groupies collab goods!

Tired of hearing about Pokémon Go? Let’s talk about Digimon…in style.

Read More

You have cat to be kitten us with these totally OTT kitty T-shirts!【Pics】

Check out these pawsitively epic kitty shirts available on Ameowzon Japan! (Uh, we mean Amazon. Amazon Japan.)

Read More

Girls in Korea and Japan are rocking ‘heart hair’, but all we’re seeing are tiny bottoms

An unusual hair-styling trend known as “haato gata” (heart shape) or “haata appu mori” (heart up-set) has become the talk of the interwebs here in Japan recently.

The curious coiffure, which first sprouted in South Korea, is just what it sounds like: girls carefully style their fringe (or bangs to the rest of you) into the shape of a heart, strike a cute pose and then take a picture.

Sadly, to many of us, that’s not what the finished result it looks like…

Read More

Eww, what’s that on your ear?! “Kimo-kawa” bug jewellery’s totally in right now!

Kimo-kawa“, or kimo-kawaii, is a particularly interesting little Japanese oxymoronic phrase which means “gross-cute“. And it perfectly sums up these totally disgusting stag beetle earrings from wacky retailer Village Vanguard…

Read More

Fashionista, DJ and androgynous style icon Usuke Devil is breaking hearts all over Japan

It’s no secret that Japanese women go crazy over cute, pretty, stylish things. And a lot of them like their men to be cute, pretty, and stylish, too. Take Usuke Devil, for example. He’s a model, DJ, and style icon who works at a boutique in Harajuku and drives girls wild with his lithe, androgynous beauty. Check out these pics and see for yourself!

Read More

  1. 1
  2. 2