Recently, our Japanese writer P.K. Sanjun was visiting Australia on official RocketNews24 business when he noticed something odd. Every now and then, he would spot a person with a T-shirt or bag with incomprehensible Japanese written on it.
Originally thinking this was just the work of some bootleggers working a local flea market, P.K. was shocked to later learn that Superdry was a fashion brand that sells all over the world…all over except for Japan, that is.