Taco Bell

Five Japanese tacos that Taco Bell should have released by now, made and taste-tested【Photos】

Dear Taco Bell Japan,

I’m writing this open letter to first welcome you back to Japan, but also to warn you of a great danger that lies ahead.

When you first announced you would open in Shibuya I was among those who felt that warm feeling of an old friend returning. And even though there were a few hiccups with your grand opening such as the lack of beans and “supreme court tacos” on your online menu, I had faith Taco Bell would rise to greatness in Japan.

However, since then we haven’t really heard much from your restaurant, and that worries me. So, I’d like to present you with five ideas for uniquely Japanese tacos that will not only appeal to the local crowd, but be eye-catching enough to make your brand a name to remember. I even went ahead and actually made and taste-tested them for you!

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“Nintendo 64!!!!” meme kid grew up to be super excited about everything, even Taco Bell

Remember Nintendo 64 Kid? That tiny ball of energy that got so worked up about his Nintendo 64 Christmas present that his ecstatic reaction, so over-the-top that people actually thought he was possessed, became an Internet meme even though the footage was captured before Internet memes were really even a thing?

Well, Nintendo 64 Kid is all grown up and it looks like his meme fame has turned him into an overall cool dude who just gets excited about everything, even the disgusting “meat” of questionable provenance purveyed by Taco Bell.

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“Supreme Court Beef” and other translation fails from the new Taco Bell Japan website

Media in Japan, us included, have been all over Taco Bell’s return to the country this week, but talk hasn’t been entirely of tacos. The Taco Bell Japan website was also making news when Japanese speakers noticed it had some pretty terrible and funny English-to-Japanese translations.

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Hooray! Taco Bell opens in Japan and we’re there to get the commemorative T-shirt and free taco!

While you can certainly find countless restaurants offering a seemingly endless range of cuisines in Japan, if you’ve spent some time in the country, you may have noticed that options for Mexican food (or at least American-Mexican food) can be somewhat limited. So when news went around that American fast food chain Taco Bell was going to re-open in Japan, the response on the Japanese Internet was huge. And while we understand that not everyone is a fan of Taco Bell, there certainly seemed to be enough people overjoyed that the chain was finally returning to Japan after having opened shop here once for just a short time in the 1980s.

All of this meant that the opening of the new Taco Bell shop in Shibuya, Tokyo was bound to attract lots of attention as well as a good crowd, and not to miss out on the excitement and tacos, our very own Mr. Sato from the Japanese arm of RocketNews24 was there on opening day to bring you the following report!

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Taco Bell to tackle Japanese market–but should we cheer or groan? Our foreign writers reflect

With perennial favorites such as Mos Burger, CoCo Ichibanya, Hotto Motto, and more, Japan has no shortage of tasty casual dining establishments to satisfy any craving. Yet many a foreign resident has surely at one time found himself longing for something more–the kind of guilty satisfaction that can only result from a visit to our favorite not-quite-Mexican joint, the peerless Taco Bell.

According to recent reports, the American fast food chain will soon be reentering the Japanese market, following up on its previous, disastrous, attempt almost three decades ago. Is this the beginning of a Mexican food renaissance in Japan, or simply the beginning of the end? We asked our foreign writers currently residing in Japan for their opinions, which proved to be mixed, to say the least.

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