As we’ve seen before, many beaches across Japan are in dire need of a clean-up. It’s a major problem that requires a lot of time and effort to remedy. Of course it’s at times like these that we usually look to the adult entertainment industry for solutions.

Sure enough, like the social crusaders they are, the major masturbation aid brand Tenga has stepped up and is cooperating with environmental group Umi Sakura on the Umi Sakura Over-18 Trash Pick-Up.

The reason this event is restricted to adults is that for every bag of trash collected, volunteers are rewarded with a free Tenga pleasure device.

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My high school economics teacher once told us that “Masturbation is a recession-proof business.” Even as he was taken away in handcuffs, those words resonated with me, which is why I wasn’t surprised to see the above photo.

However, Japanese Twitter users were both aghast and amused by the presence of an enormous ad for Tenga brand masturbatory aids hanging on the Shibuya 109 building in Tokyo.

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