Under normal circumstances, Japanese people have an open aversion to unnaturally colored foods, especially blue. This is true even of sports drinks and birthday cakes. Without even addressing the never-ending debates over artificial food colorings and health, something about the color blue appears unappetizing to their taste buds.
However, in the overwhelming heat of summer, the color blue also carries with it the connotation of something cool and calm. Could the implicative promise of a refreshing counter to the summer sun override this instinctual revulsion against imbibing something blue? After hearing about a certain Thai food restaurant that serves bright blue dishes, we decided to send one of our more adventurous culinary reporters to check it out.
McDonald’s new Happy Meals offer up cute and practical Sanrio lifestyle goods
All-you-can-drink Starbucks and amazing views part of Tokyo’s new 170 meter-high sky lounge
Studio Ghibli glasses cases let anime characters keep an eye on your spectacles
More foreign tourists than ever before in history visited Japan last month
Super Nintendo World expansion gets delayed for several months at Universal Studios Japan
Starbucks reopens at Shibuya Scramble Crossing with new look and design concept
Kyoto’s 100 Demons yokai monster parade returns!
There’s a park inside Japan where you can also see Japan inside the park
Still don’t want a smartphone? Japanese women might want you
Korean tattoo artist’s small, simple, stylish “line tattoos” change our impression of getting inked
Disney princesses get official manga makeovers for Manga Princess Cafe opening in Tokyo
Beautiful new Final Fantasy T-shirt collection on the way from Uniqlo【Photos】
Is the new Shinkansen Train Desk ticket worth it?
Foreign English teachers in Japan pick their favorite Japanese-language phrases【Survey】
Japanese convenience store packs a whole bento into an onigiri rice ball
We try out “Chan Ramen”, an underground type of ramen popular in the ramen community
Studio Ghibli releases Kiki’s Delivery Service chocolate cake pouches in Japan
Japan’s bone-breaking and record-breaking roller coaster is permanently shutting down
New definition of “Japanese whiskey” goes into effect to prevent fakes from fooling overseas buyers
Our Japanese reporter visits Costco in the U.S., finds super American and very Japanese things
Studio Ghibli unveils Mother’s Day gift set that captures the love in My Neighbour Totoro
Foreign passenger shoves conductor on one of the last full runs for Japan’s Thunderbird train
Domino’s Japan now sells…pizza ears?
New Japanese KitKat flavour stars Sanrio characters, including Hello Kitty
Kyoto creates new for-tourist buses to address overtourism with higher prices, faster rides
Sales of Japan’s most convenient train ticket/shopping payment cards suspended indefinitely
Sold-out Studio Ghibli desktop humidifiers are back so Totoro can help you through the dry season
Japanese government to make first change to romanization spelling rules since the 1950s
Ghibli founders Toshio Suzuki and Hayao Miyazaki contribute to Japanese whisky Totoro label design
Doraemon found buried at sea as scene from 1993 anime becomes real life【Photos】
Tokyo’s most famous Starbucks is closed
One Piece characters’ nationalities revealed, but fans have mixed opinions
We asked a Uniqlo employee what four things we should buy and their suggestions didn’t disappoint
Princesses, fruits, and blacksmiths: Study reveals the 30 most unusual family names in Japan
Starbucks reopens at Shibuya Scramble Crossing with new look and design concept
Kyoto’s 100 Demons yokai monster parade returns!
There’s a park inside Japan where you can also see Japan inside the park
Still don’t want a smartphone? Japanese women might want you
Korean tattoo artist’s small, simple, stylish “line tattoos” change our impression of getting inked
New Godzilla has super-thick thighs thanks to Studio Ghibli anime veteran
Our reporter takes her 71-year-old mother to a visual kei concert for the first time
McDonald’s Japan adds first-ever shrimp rice burger to menu in gohan sandwich expansion
Tokyo Banana Curry adds capital’s souvenir sweet’s sweetness to roux, but not in Tokyo
Father and son dissect a gachapon capsule toy machine to show us its magical insides【Video】
Japanese teen calls cops on man she thinks is holding a knife, turns out he just has old tech
A Japanese vending machine perfect for samurai
Pokémon Center superstores won’t sell new Pokémon cards in-store, but will it stop scalpers?