Grab Your Foil Hats, Researchers Successfully Manipulate Desires Using Magnetic Fields on People’s Brains

Research teams at McGill University in Canada and Japanese scientific institute RIKEN have successfully zoned in on the region of the brain connected to smokers’ urge to light up.

On top of that, they found that by manipulating the brain’s electric activity around that region they could reduce a person’s desire to smoke. While this is great news for addiction treatment, the idea of noninvasively controlling people’s wants is a troubling concept.

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