Toast in Japan is taken seriously. If you order the “breakfast set” at a restaurant in Japan, you will probably be confronted with one of the thickest slices of toasted bread you’ve ever seen. If you manage to peer over it, you might spot a boiled egg and a small, sad amount of salad cowering there.
At the supermarket, some popular toast spreads which come in a squeezy tube are chocolate, cinnamon, melon and “french toast” flavour, but for many people, toast means butter, and the more butter, the better. For butter-lovers, the new Easy Butter Butter-Former will transform hard butter straight from the fridge into soft and cotton-like butter threads, ready and easy to be used. Sound too greasy to be true? It probably is.


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