When starting a restaurant, creating a good appearance is important. In a way, the look of an eatery reflects the quality of food that it serves. Looks can be deceptive, however, as just like people, the beauty of a restaurant might be limited to the surface.
The opposite also holds true, though, as our own Mr. Sato learned during an excursion to the Dogenzaka area of Tokyo. Inside this unassuming cigarette stand that you wouldn’t even realize was a restaurant, he found one of the best meals he ever had.