TOYOTA

Toyota builds an actual Initial D concept car, plus awesome manga artwork for it 【Photos】

The carmaker’s AE86-style GT86 has racers and anime fans alike wishing for the keys.

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Toyota’s wooden concept car serves as a time capsule for generations to come

Forget the DeLorean; there’s a new time machine in town.

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Toyota to begin testing Guardian Angel—an invisible driving companion that could save your life

It may sound like something from an anime about a magical harem, but “Guardian Angel” is in fact here to make sure you don’t do anything stupid on the road…

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The most fun I’ve had behind the wheel this year was with Toyota’s unusual vision for the future of mobility

The future of mobility is an exciting frontier that everyone in the automotive world is trying to explore. As a result, companies have taken creative and odd approaches to meet the challenge.

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Toyota shifts otaku marketing into high gear with Vocaloid song, cosplay of car part girls 【Vids】

The 40 anthropomorphized parts of the Prius hybrid are back in a virtual idol-backed video with a unique method of writing lyrics.

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New Toyota ad answers the age-old question: How is a sumo wrestler like a car?【Video】

Seven sumo wrestlers, one car. The similarities are almost too numerous to list them all!

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Toyota goes full otaku, makes 40 kawaii mascots for every part of the car

For some odd reason I suddenly feel like buying a Toyota….

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Toyota wants Japan to think of its new model Prius as an “erotic” vehicle【Video】

Why drive a boring old hybrid when you could have an Erotic Vehicle?

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Tokyo Motor Show set to reveal the new concept Toyota SF-R, which looks surprisingly like Pikachu

Since Toyota revealed details of its concept S-FR, set to make its first appearance at the Tokyo Motor Show later this month, people in Japan have been picking their jaws up off the floor—but it’s got nothing to do with the car’s impressive specs or surprisingly low price point.

You see, the compact sports car looks astonishingly like Pikachu, the bright yellow electric rodent from the popular anime franchise Pokémon. And what’s even more surprising is that few people in the mainstream media are daring to comment on the astounding likeness.

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Lexus pays homage to its Japanese workers by building a driveable origami car out of cardboard

Lexus has always admired the skills of the craftsmen and women who work on their production lines in Japan. Known as takumi, these highly trained Japanese production workers hone their dexterity skills by learning to fold an origami cat in 90 secondsusing only their non-dominant hand.

Now, Lexus UK has unveiled a stunning tribute to these skilled workers by creating a life-sized replica of the Lexus IS, using 1,700 pieces of laser-cut cardboard in what they’re calling the “Origami Car”. Complete with an electric motor, the cardboard vehicle can actually be driven. With the cardboard seats and interior, it won’t be an entirely practical, or legal, ride, but it would certainly be a memorable one!

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“My son didn’t look back when I waved.” Toyota ad will leave you choked up, wanting to call home

You might think that Japanese advertisements are all Hollywood celebrity endorsements or surreal tales of busty schoolgirls with nose rings, but when it wants to, Japan can make commercials that yank on the heartstrings as strongly as anywhere else in Asia. Getting the waterworks flowing today is Toyota, asking the question, “Do you care about your parents as much as they love you?”, and while the video is short on cars, it makes up for that with plenty of tears.

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Mobile Suit Toyota – Japanese automaker makes awesome anime ad for new Gundam-themed car

We’re sure everyone’s first choice for mode of transportation would be giant robot, but there are times when you need something more practical to get from Point A to Point B. Being behind the wheel of a four-door hatchback doesn’t mean you have to give up your mecha jock daydreams, though, thanks to the newest collaboration between Toyota and anime franchise Gundam.

The automaker has just released not only a special model inspired by charismatic anime villain Char Aznable, but also an awesome anime commercial for it that has higher production values than the original Mobile Suit Gundam TV series.

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The future is (kind of) here – Something not quite right with Toyota’s patent for a flying car

It’s 2015, so where are the flying cars? Sure, we have plenty of cool stuff like lifelike anime girl mousepads and plastic bag swimsuits, but where are the flying cars and floating cities that science fiction promised us would exist by now? I don’t know about you, but I’m kind of disappointed.

Thankfully one car company is picking up the slack: Toyota. They recently submitted a patent for their version of a flying car, complete with diagrams and detailed explanations. Is the future we were promised finally going to be a reality? Or is the only thing soaring in the sky our high hopes? Read on to find out!

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Toyota ad about lonely father and dog has a twist ending, will tug at your heartstrings 【Video】

At this point it’s probably no exaggeration to say that Toyota Japan is the master of making automotive commercials. Their commercials thus far have been heartwarming, bizarre, even more bizarre, and are more like minute-long movies than advertisements.

And the same thing goes for the most recent Toyota commercial. It’s about a man whose daughter leaves to go to college, and suddenly feels a lot lonelier at home with only his pet dog. What’s the twist ending that has Japanese netizens talking? And how does this all tie back to making us want to buy a Toyota? Read on to find out!

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New Toyota ad showcases safety tech, reminds us the world is horrifying and dangerous 【Video】

There’s a new Toyota commercial making the rounds on the Japanese Interwebs – with over 2 million views on YouTube – which showcases not only some mind-boggling new safety tech on Toyota cars, but also reminds viewers that the world is a dangerous place in which something terrifying, embarrassing or graphically injurious could happen to you at any time.

Join us after the jump for the feel-good video of the year!

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This heartwarming father-daughter Toyota commercial has Japanese viewers in tears 【Video】

With a history that stretches back some three generations, Toyota is one of the most recognized car manufacturers around. The company offers numerous family friendly vehicles, and their newer models include additional features like “Safety Sense” automatic braking technology, all designed to keep passengers as safe as possible.

That may explain why Toyota decided to release this commercial, just in time for Father’s Day in Japan, which documents the many car journeys one father and daughter take together, from the day Dad brings his little girl home from the hospital right up until she has a child of her own.

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Toyota Chocobos?! Iconic Final Fantasy music used in new car ad 【Videos】

Following several years of building dependable, affordable, yet almost utterly soulless automobiles, Toyota is trying to get back to creating and market cars with a sense of joy and playfulness. After all, it’s a waste to treat driving as just going from Point A to Point B in the dullest way possible instead of the fun journey it has the potential to be.

That’s why in its newest commercial, Toyota is invoking the spirit of adventure with a fleet of yellow hybrids running about the countryside with the musical accompaniment of one of the most instantly recognizable pieces of Final Fantasy music ever composed.

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Breathe easy – Toyota redesigning Prius plug-in hybrid to double car’s all-electric range

Toyota’s Prius is designed for one purpose, and it’s not to deliver the sort of exciting performance that will seduce you into taking a spirited drive through a moonlit mountain pass (that’s another car’s job). No, the Prius promise is that it will get you from Point A to Point B in the most energy-efficient way possible.

But while the standard hybrid Prius remains a popular choice for eco-conscious motorists, sales of its plug-in variant have been stagnant. Toyota is hoping to change that, though, with an updated Prius that can travel roughly twice as far under purely electric power than the current model.

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We take the Toyota i-Road electric vehicle out for a spin, find out it’s awesome 【Video】

Not quite a car, not quite a motorcycle, the Toyota i-Road is a three-wheeled electric vehicle designed just for urbanites. Small, sleek and ultra slim, on paper the i-Road seems like the perfect solution to Tokyo’s traffic jams and woefully limited – not to mention expensive – parking.

But what’s it like to actually drive one of these things? Our Japanese team headed out to try an i-Road for themselves. Check out their video after the jump!

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Actress’ incredible swing in new Toyota commercial has people talking 【Video】

In Toyota’s newest commercial, the downtown area of a small city is turned into a massive baseball arena, where manholes are bases, the simple push of a button brings anyone into play, and pretty much anything goes. It’s a really fun watch, to say the least, and has already been viewed over six million times on YouTube.

Being a commercial, obviously most of what you see is fabricated by the film crew and enhanced with “movie magic”, but there is still a lot of raw talent to be seen, most notably from the actress in the final scene, whose killer swing has gotten her a lot of attention.

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