Toyota Motor Corporation’s sleek and compact vehicle shows off its moves in a new promotional video after successful public trials in Tokyo. Watch these cute and colorful little vehicles whizz past the city’s landmarks and glide around corners while leaning at an incredible angle.
- Casey Baseel
Jun 28, 2014
Toyota recently announced it plans to begin consumer sales of a Fuel Cell Vehicle sometime around the beginning of 2015, which has the potential to be a huge step towards a more environmentally-friendly system of personal transportation. Rival carmaker Honda isn’t about to let Japan’s largest auto manufacturer have this new field all to itself, though, as it looks to be moving ahead with plans to start selling an FCV of its own within the country that aims to be the class leader in both performance and price.
- Angelina Lucienne
Jun 10, 2014
Over a year and a half after Hurricane Sandy ravaged New England, some people are still without permanent housing. The poorest populations in New York have been impacted the most, dependent on aid long after the rest of the city moved on. Several major companies got together to assist in the effort for aid, but Toyota had a novel contribution: efficiency.
Toyota sent experts to New York for eight weeks to help Food Bank of New York’s partner organization, Metro World Child, improve their methods, thereby helping to get food donations to as many people as possible using as few labor hours as possible. The improvements meant that the same resources were used to provide food to more families faster.
Although the technology has been talked about for quite some time now, the concept of using oxygen and hydrogen to power an automobile seems poised to finally hit the market.
According to reports, the Toyota Motor Corporation has recently declared that their sedan-type Fuel Cell Vehicle (FCV) will begin production at the end of this year. At the moment Toyota claims this would make them the first automaker in the world to market such a vehicle to the public at large.
- KK Miller
Jun 4, 2014
There are days you wake up and just want to table-flip the entire world. You want to scream at the top of a mountain about how people are such dumbasses! You’re just so irritated with everything that the next person you come in contact with will feel your wrath. Your conscience kicks in (usually before anything terrible happens) and whispers that Golden Rule in your ear: “If you can’t say something nice, don’t say anything at all.” However, sometimes the lack of face to face contact during text message conversations allows us to forget that there is a real person on the other side. Just because you can’t see the reaction of the other person, it doesn’t mean you can say whatever you want.
For Japanese speakers, the solution is here. And it comes in the form of Shizuka-chan, our favorite character from Doraemon, and a smartphone app.
- Cara Clegg
May 21, 2014
For many people around the world, it’s an automatic reaction to buckle up whenever you get into a vehicle. However there are still many countries where, despite having the laws in place, there isn’t much of an awareness of the tragic consequences failing to strap yourself in can have…that’s where Taylor Swift comes in.
As a young lad I often watched Flight of the Navigator and dreamed of flying around with Sara Jessica Parker in a spaceship that talked like Pee-Wee Herman. What child didn’t?
But most exciting was how beautifully shiny that ship was. Image if a car could be that shiny too. Actually, stop imagining because our reporter stumbled across one such vehicle at a Toyota event at Tokyo Midtown.
- Rona Moon
Nov 8, 2013
Toyota Motor plans to unveil a new vision of an astounding future reality at the Tokyo Motor Show (23 November to 1 December): the Toyota FV-2, a vehicle that can read its driver’s mood and changes colour accordingly. Imagine how this could work—you’re cruising down the road in a great mood, with your car a friendly, sunny yellow. Suddenly, you spot another vehicle in a messed-up shade of dark red. Uh-oh, road rage alert, better give that one a wide berth. You start to feel nervous, so your car turns a sickly green. Then you notice a hottie in the car next to you as you pull up at the lights, and your car blushes bright pink.
For people like me who distinguish cars mainly based on their colour—“uh, it’s a blue one”— this chameleon trick opens up a whole new world of confusion. How are you supposed to spot your friend’s car if it’s constantly changing colour? Oh right, he’s always in a bad mood, so it’s probably the black one. Anyway, I’m sure they’ve already thought of this!
Japan’s Toyota Motors has announced that it will display its Camatte 57s concept car at the Tokyo Toy Show 2013, which begins tomorrow. The family oriented three seater is designed to be so simple that “even a child could drive it”, and features a body that is fully customizable by the owner, with 57 individual panels that can be attached and removed entirely by hand.
On May 1, market researcher Risk Monster released the results of its first ever “Companies the Japanese Can be Globally Proud Of” survey. Conducted February 25 to 27, the survey received valid responses from 1,000 men and women between the ages of 20 and 69. A total of 200 companies with annual sales of at least 250 billion yen and a minimum of 5,000 employees were targeted by the survey.
Coming in at number one was…
When Akio Toyoda took the helm of Toyota Motor Corporation in 2009, he was faced with a collapsing economy and a recall scandal that now seemed to have been blown out of proportion.
Still, he was able to steer the company through these stormy waters by being something more than just the founder’s great grandson who took over the company. He was a guy who truly loved cars.
As proof, it came to light on 30 April that he will participate in this year’s 24 Hours Nürburgring, a grueling endurance race on one of the most challenging circuits in the world.
Japanese Companies Expected to Still Be Around in 50 Years: No. 3 Japan Rail, No. 2 Honda, and No. 1…
- John Stuart Translations
Mar 15, 2013
Risk Monster, a credit management outsourcing service that calculates bankruptcy risk, recently announced the results of its first survey asking, “Which Japanese Companies Do You Expect to Still Exist in 50 Years.” The survey was conducted over the Internet on Feb. 25 and 26, and received 1,000 valid responses from influential individuals between the ages of 20 and 69.
Coming in third was Honda, second place went to the East Japan Railway Company, and grabbing the top spot was…
Son, have you been drinking tonight?
Yes officer, I must say I’ve enjoyed a few libations this evening.
Well, I think you’d better step out of the car; we’ve got some pretty strict laws against that kind of stuff in this state.
But I wasn’t driving officer!
Isn’t anyone else in the car, son. Seems you’ve had more than just ‘a few’.
Honestly, Officer! Mr. Toyota has been at the controls the whole time…
Toyota Motor Corporation announced it would be unveiling a self-driving car at the Consumer Electronics Show (CES) being held in Las Vegas January 8 to 11, 2013. The car, a Lexus LS600, is outfitted with radars, cameras and an array of sensors that allow it to be cognizant of its immediate environment.
This weekend Japanese (and other) businesses in China have been the victims of a spate of arson attacks as well as vandalism and looting as anti-Japan protests have escalated to record levels since Japan and China established diplomatic ties in 1972.
A racy new Japanese ad campaign launched for the 2012 Toyota Auris, or Corolla as it’s known in some markets, has been causing a commotion for boldly challenging convention—and probably not in the way you would think.
Have a look at the commercial below.
At a recent auto show Toyota had unveiled its latest concept car, the Camatte (pronounced like latte), which they boast as the first ever true family car. Not only can mom and dad use it for their daily transportation needs, but little Susie can get a kick out of playing dress-up with it and little Johnny can practice driving it himself in the back yard.
Toyota announced this month that it will be a releasing a system for using your Prius plug-in hybrid as a big ol’ battery. The key feature is an inverter which will allow you to plug household electronics directly into the car through a water-proof cable. Read More
Feb 3, 2012
Although he has rarely been seen in Western countries, Doraemon is an animated cat whose popularity rivals that of Mickey Mouse in Japan. From his beginnings in manga in the 70s, Doraemon has made the leap to TV and film animations and was appointed Japan’s first animated cultural ambassador. Now the Doraemon story lives on in a series of TV commercials for Toyota.
On Nov 15, Toyota revealed its new compact hybrid vehicle, the Toyota Aqua, as a part of its lineup for the Tokyo Motor Show, which will take place next month.
The Aqua, which is actually a compact version of the company’s best-selling hybrid, the Toyota Prius, will have a fuel economy rating of 40 kilometers per liter (94 miles per US gallon) and is expected to be the most fuel-efficient hybrid in the world. Read More
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