Up until recently, the hood was mostly a taboo clothing item in Japan. The common thinking was that only criminals and people who had something to hide would wear a hood over their head while out and about on a perfectly clear day. Anyone who bought a hoodie or sweatshirt was doomed to leave the hood unused, dangling lifelessly behind them.
But thanks to the power of the internet, a new trend in Japan is spreading: “hooded girls,” basically just photos of girls wearing hoodies with *gasp!* their hoods up. Because nothing turns something from kowai (scary) to kawaii (cute) faster than pretty girls on Twitter.