Uchiwa

Fun Facts About Pocket Tissue Advertisements in Japan

If you’ve ever visited a big city in Japan, you’re sure to have seen a bored looking 20-somethings passing out free tissues with colorful advertisements inserted into them. Upon receiving these pocket tissue advertisements, you probably thought, “Hey, cool, free tissues,” and continued on your way. But pocket tissue advertisements have been around in Japan for over 40 years now, and are a surprisingly effective form of advertising. Let’s take a look at some fun facts about this unique marketing strategy in Japan.

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If you don’t live in Hokkaido, Japanese summers are hot and humid! A good way to stay cool, other than staying in a confined room where air-conditioned air is piped out from a room cooler, is to use a uchiwa. It only takes just a little muscle to keep a constant breeze and recently there are highly functional ones that will help send cool air your way!

Stainless Steel type, put it in the Freezer!

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