Valentine’s Day. It may well be little more than an excuse for chocolate manufacturers to line their pockets, but its popularity in Japan seemingly knows no bounds. For those men in relationships, the day is usually one filled with gifts of fondue toilets and creepy girlfriend-shaped chocolates, but for the singletons out there it’s just another day to feel unappreciated.
But not these young men! Rather than spend February 14 without a little somethin’ sweet, they donned sunglasses and face masks and descended on Tokyo’s Machida station asking for chocolate donations from passers-by. And, would you believe it, they were actually kind of a hit with the ladies.




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