
In 2010, Coca-Cola pulled off perhaps the most amazing viral marketing stunt ever when they “rigged” a vending machine in the common room of St. John’s University in New York to literally hand out goodies like flowers, pizza and even a six-foot sub to students as they reached down for their coke.
Since then, a number of “Coca-Cola Happiness Machines” have come and gone around the world, but we here in Japan are still waiting our turn for a happiness free-for-all (you think we’d have had several buy now, given all the vending machines in this country).
It seems that time has finally come: Coca-Cola Japan unveiled its brand new “Interactive Happiness Machine” on Tuesday, the first of which is currently on display at Tokyo’s Haneda Airport International Terminal 1.
Yet while this vending machine shares the same name, we’re not quite sure it’s dispensing the same kind of happiness the viral videos had led us to hope for.
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